Branded Content Matching, the tool to connect marketing departments with influencers
Posted: Sat Feb 01, 2025 7:17 am
Facebook, the social network par excellence, is always innovating and trying to bring out new tools to make its platform an ecosystem in which both brands and users can find everything, from jobs and news to the latest viral videos. With this goal in mind, they have created Branded Content Matching , a new way to unite influencers with brands, which is currently in the testing phase.
According to the German website All Facebook and the American media TechCrunch , the platform led by Mark Zuckerberg is developing the tool to offer a series of exclusive services for the business world and with which companies can reliably justify their investments.
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You may also be interested in: How to choose influencers to promote your brand
The idea behind 'Branded Content Matching' is to be a tool paraguay number data dedicated to experts in the field of Marketing and is designed to make it easier for companies to find influencers. With it, businesses will be able to reach very specific segments among their potential customers and be able to adapt their messages as much as possible.
Branded Content Matching
Source: TechCrunch
The tool will be very simple to use. The brand will be able to start a search by imposing a series of filters to be able to adjust to the target audience . This segmentation can be done by different categories such as country, interests, education, marital status, gender, etc.
With this data, Branded Content Matching will offer a list of the different influencers that best fit the audience that each company wants to reach, the percentage of coincidence with them, the number of followers they have, their interaction rate or the number of views of their videos. This will be of great help to those companies that seek to contact these trending people and be able to promote their products or services.
Branded Content Matching
Source: TechCrunch
For now , the idea is that the tool will be a free option and that it will be these companies that negotiate the agreements with the protagonists of their products. Although the official launch date is not yet known , the truth is that it could become a very important and valuable part of Facebook for the business world, since it will make the search and selection of brand ambassadors much faster and more efficient.
Influencers have managed to change the area of online marketing , being part of the connection between the brand and the rest of the users, and promoting engagement through content on social networks and blogs. Without a doubt, it will be a great help for both brands and influencers to monetize all their publications on the largest social network.
Day after day, social media continues to demonstrate its importance in connecting businesses with their customers. With this tool, they will gain the support of influencers who will help them connect with the audience and transmit their values and brand sentiment in a more personalized way than was previously done. That is why at MÁSMÓVIL Empresas we want to help you manage your social media by offering you the best Fiber rates for your business. Visit our website or call us for free at 1495!
According to the German website All Facebook and the American media TechCrunch , the platform led by Mark Zuckerberg is developing the tool to offer a series of exclusive services for the business world and with which companies can reliably justify their investments.
You may also be interested in: How to choose influencers to promote your brand
The idea behind 'Branded Content Matching' is to be a tool paraguay number data dedicated to experts in the field of Marketing and is designed to make it easier for companies to find influencers. With it, businesses will be able to reach very specific segments among their potential customers and be able to adapt their messages as much as possible.
Branded Content Matching
Source: TechCrunch
The tool will be very simple to use. The brand will be able to start a search by imposing a series of filters to be able to adjust to the target audience . This segmentation can be done by different categories such as country, interests, education, marital status, gender, etc.
With this data, Branded Content Matching will offer a list of the different influencers that best fit the audience that each company wants to reach, the percentage of coincidence with them, the number of followers they have, their interaction rate or the number of views of their videos. This will be of great help to those companies that seek to contact these trending people and be able to promote their products or services.
Branded Content Matching
Source: TechCrunch
For now , the idea is that the tool will be a free option and that it will be these companies that negotiate the agreements with the protagonists of their products. Although the official launch date is not yet known , the truth is that it could become a very important and valuable part of Facebook for the business world, since it will make the search and selection of brand ambassadors much faster and more efficient.
Influencers have managed to change the area of online marketing , being part of the connection between the brand and the rest of the users, and promoting engagement through content on social networks and blogs. Without a doubt, it will be a great help for both brands and influencers to monetize all their publications on the largest social network.
Day after day, social media continues to demonstrate its importance in connecting businesses with their customers. With this tool, they will gain the support of influencers who will help them connect with the audience and transmit their values and brand sentiment in a more personalized way than was previously done. That is why at MÁSMÓVIL Empresas we want to help you manage your social media by offering you the best Fiber rates for your business. Visit our website or call us for free at 1495!