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Average conversion rate (CVR) for email newsletters

Posted: Sat Feb 01, 2025 7:02 am
by subornaakter20
5 (number of people requesting information) ÷ 50 (total number) × 100 = 10%

In this case, the conversion rate (CVR) is 10%.



From these calculations, you can see that even with the same number of people requesting information, the smaller the total number is, the higher the conversion rate (CVR). A high conversion high school coaches email list rate (CVR) indicates that the email newsletter is effectively motivating users to take action.



A newsletter with a high conversion rate (CVR) indicates that many readers convert, and therefore has a high appeal. In general, the average conversion rate (CVR) is considered to be about 1-5%. However, conversion rate (CVR) figures vary by industry, so be sure to check the reference value for your industry.

Below are reference values ​​for average and guideline conversion rates (CVR) by industry.



Consulting, finance, media publishing: 10%
Education and healthcare: 8%
Software and cloud: 7%
Hardware and technology crisis: 5%
Manufacturing, travel and hospitality: 4%
E-commerce retail: 3%



Industries with high conversion rates (CVR) are "consulting," "finance," and "media publishing." On the other hand, "manufacturing," "travel and services," and "e-commerce retail" have low conversion rates (CVR). However, conversion rates (CVR) vary depending on the content of the conversion (CV) you set, so it is important to note that these figures do not necessarily apply directly to your company.

Conversion rates (CVR) vary depending on the characteristics of the industry, so when setting goals, set realistic target numbers based on the industry average. Therefore, it is important to first set a conversion rate (CVR) that will enable you to achieve your company's sales goals, and then take appropriate measures to achieve that number.







Conversion rate (CVR) measurement tool for email newsletters


Conversion rate (CVR) can be measured using Google Analytics. To measure, you need to set parameters (variables to be passed). By setting these parameters, you can confirm that users visited your site through the email newsletter.

Also, if you have introduced an email distribution system, you can use the system's effectiveness measurement tools to check the click rate and open rate of your email newsletter.

By implementing both Google Analytics and the email delivery system, you can understand not only the user's reaction to the email newsletter, but also the user's behavior after clicking. If you want to analyze user actions in more detail, consider using these tools together.

However, Google Analytics is a highly sophisticated and multifunctional tool, and setting it up is not easy. To perform a highly accurate analysis, you need to clearly define the items you want to measure and their purpose, and then set it up appropriately. Therefore, to use Google Analytics effectively, a certain amount of knowledge and experience is essential.