What is Email Marketing ROI?
Posted: Sat Feb 01, 2025 6:45 am
You can calculate your return on investment by subtracting the amount of money you spend on email marketing from the total revenue generated .
Let's say you spend $99 a month on email marketing. Within 30 days, you generate $2,000 in sales from your email campaigns.
That means the return on investment for email marketing is $1,901. Pretty impressive.
What is considered a good email marketing conversion rate?
We know email marketing is effective.
What is considered a good email marketing furniture manufacturers in usa email list conversion rate?
Today's email marketing statistics don't lie. You can use this channel to attract more leads and convert them into customers.
This does not mean that the numbers are impressive, however.
In fact, recent research shows that the average email campaign results by industry are as follows:
Average open rate: 37.72%
Average click-through rate: 2%
This means that just over a third of your subscribers will open your emails and less than 5% will click on them.
Depressing, isn't it?
However , this does not mean that email marketing is ineffective. In fact, quite the opposite, which is what we are going to show you through our compiled email marketing statistics.
How to Grow Your Email List with Hello Bar
Before you can start collecting your own email marketing statistics, you need subscribers. And before that , you need a reliable way to collect leads.
That's where the Hello Bar comes in.
Create a top bar for your site that allows people to sign up for your email list. Include a compelling lead magnet to get them to click.
In the following example, a call to action is accompanied by an effective lead magnet.
How to Grow Your Email List with Hello Bar
You can also create other types of panels such as sliders and exit popups to increase signups.
7 Amazing B2B Email Marketing Statistics
As a B2B business owner, email marketing is one of the most important tools you can use to generate more leads and sales.
Let's take a look at eight recent B2B email marketing statistics:
1. 31% of B2B marketers view email marketing as their most effective channel
Today's B2B marketers use a multi-market strategy to engage with customers, improve customer service, and build loyalty.
Act-On and Ascend 2 recently conducted a study on the B2B outlook in multichannel marketing. They found that email marketing is a strong competitor in the B2B marketing industry.
Of the 98 B2B marketers surveyed, about a third named email marketing as the most effective marketing channel. Even common channels like influencer marketing and print advertising were found to be less effective.
2. The average open rate for B2B emails is 21.5%
The success of a marketer's efforts largely depends on whether their emails are opened or not. Generally, about one in five recipients opens emails sent by companies.
Open rates are critical because they are the first level of engagement. B2B companies can improve their open rates by writing engaging subject lines and ensuring that their emails are relevant to their audience’s needs and interests.
3. Tuesday is the best day of the week to send B2B emails
Proper timing can potentially improve the success of any email marketing campaign. Ensuring your emails are timely helps increase open and click-through rates.
For B2B marketers, the best day of the week to send emails is Tuesday, specifically from 9:12 AM to 12:01 PM ET and from 3 PM to 12:01 PM ET. On the other hand, you should avoid Saturdays and Sundays, as these are the least effective days.
Let's say you spend $99 a month on email marketing. Within 30 days, you generate $2,000 in sales from your email campaigns.
That means the return on investment for email marketing is $1,901. Pretty impressive.
What is considered a good email marketing conversion rate?
We know email marketing is effective.
What is considered a good email marketing furniture manufacturers in usa email list conversion rate?
Today's email marketing statistics don't lie. You can use this channel to attract more leads and convert them into customers.
This does not mean that the numbers are impressive, however.
In fact, recent research shows that the average email campaign results by industry are as follows:
Average open rate: 37.72%
Average click-through rate: 2%
This means that just over a third of your subscribers will open your emails and less than 5% will click on them.
Depressing, isn't it?
However , this does not mean that email marketing is ineffective. In fact, quite the opposite, which is what we are going to show you through our compiled email marketing statistics.
How to Grow Your Email List with Hello Bar
Before you can start collecting your own email marketing statistics, you need subscribers. And before that , you need a reliable way to collect leads.
That's where the Hello Bar comes in.
Create a top bar for your site that allows people to sign up for your email list. Include a compelling lead magnet to get them to click.
In the following example, a call to action is accompanied by an effective lead magnet.
How to Grow Your Email List with Hello Bar
You can also create other types of panels such as sliders and exit popups to increase signups.
7 Amazing B2B Email Marketing Statistics
As a B2B business owner, email marketing is one of the most important tools you can use to generate more leads and sales.
Let's take a look at eight recent B2B email marketing statistics:
1. 31% of B2B marketers view email marketing as their most effective channel
Today's B2B marketers use a multi-market strategy to engage with customers, improve customer service, and build loyalty.
Act-On and Ascend 2 recently conducted a study on the B2B outlook in multichannel marketing. They found that email marketing is a strong competitor in the B2B marketing industry.
Of the 98 B2B marketers surveyed, about a third named email marketing as the most effective marketing channel. Even common channels like influencer marketing and print advertising were found to be less effective.
2. The average open rate for B2B emails is 21.5%
The success of a marketer's efforts largely depends on whether their emails are opened or not. Generally, about one in five recipients opens emails sent by companies.
Open rates are critical because they are the first level of engagement. B2B companies can improve their open rates by writing engaging subject lines and ensuring that their emails are relevant to their audience’s needs and interests.
3. Tuesday is the best day of the week to send B2B emails
Proper timing can potentially improve the success of any email marketing campaign. Ensuring your emails are timely helps increase open and click-through rates.
For B2B marketers, the best day of the week to send emails is Tuesday, specifically from 9:12 AM to 12:01 PM ET and from 3 PM to 12:01 PM ET. On the other hand, you should avoid Saturdays and Sundays, as these are the least effective days.