You can see the main link at the top and the 4 additional sitelinks at the bottom

[shishir.seoexpert1]

Shoes for men | All new products | Shoes for women | Back to school.

Here you expand the range of the brand's specific products that are relevant for the search term shoes
. These sitelinks are clickable just like the main ad and lead to a landing page created in the campaign (usually not the same landing page as the main ad).
But what effect does this achieve?

First of all, the data depth of the ad is gambling data nigeria increased: your own ad now covers a larger part of the usable area of ​​your website, leading the user more directly to specific solutions and thus standing out from other ads - at least as long as the competing ads do not have sitelinks.
In addition, interested parties now have five click options instead of the usual one. So there are several paths leading to the brand and to different advertised aspects.

It is not possible to say in general whether this is good or bad - it depends on your own goals and offers. Various studies show - and this is the crucial point - that ads with sitelinks are clicked on more often than those without sitelinks.
This is referred to as an increased click rate.
It is proven that this is mainly due to the increased ad size and the greater attention that comes with the design and additional topics.
Google allows up to 25 characters for the text of a sitelink.

Based on the findings described, it seems desirable to be able to make your own ads even more effective. And this is exactly where the text lines of sitelinks come into play.