Best Abandoned Cart Email Examples: Increase Sales Today
Posted: Sat Feb 01, 2025 6:14 am
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Author:
Michael Wicker
published
August 6, 2024
abandoned cart email examples
People who visit your site aren’t dj email list necessarily looking to buy something. However, when they put things in their digital carts, you want them to buy. That’s why it’s important to study abandoned cart email examples and learn how to create your own.
Abandoned shopping carts can significantly reduce your revenue. People get distracted, frustrated with the checkout process, or stressed about the price. In fact, nearly 50% of consumers will abandon a purchase in 2024 due to high shipping costs.
Some people lose their internet connection or decide to compare prices first. The chart below shows the percentage of customers who abandon their shopping carts for different reasons.
Reasons for cart abandonment
What is an abandoned cart email?
An abandoned cart email is an email you send to people who have left your site without purchasing the item(s) in their cart(s).
Offering an incentive is an effective strategy to remind them of the products they wanted to buy and encourage them to return to your site. You can offer a discount or a special offer to encourage them to complete the checkout process.
Abandoned Cart Email Statistics
The global shopping abandonment rate has reached an alarming 70% peak in 2023. The chart below shows the global shopping abandonment rate over the years:
Global Cart Abandonment Rate (2)
Image via Statista
Abandonment rates also vary by device.
A recent study shows that mobile devices have a higher cart abandonment rate compared to desktop. In 2022, the cart abandonment rate for mobile and desktop was 84% and 72% respectively, as shown in the chart below.
Cart Abandonment Rate by Device
Image via Statista
The cruise and ferry industry had a 98% cart abandonment rate, the highest of any industry, as you can see below.
Cart abandonment by industry
Image via Statista
You may also like:
23 Email Marketing Statistics That Will Dramatically Increase Your Conversions
19 Best Practices for Abandoned Cart Emails That Will Increase Conversions
What is a good abandoned cart email conversion rate?
Abandoned cart emails convert 1 in 2 people. And that's even better.
Automating abandoned cart emails can boost your conversions. In 2023, automated abandoned cart emails had a 46.6% open rate and a 5.7% click-through rate, as you can see below.
Abandoned Cart Email Open and Click Rates
Image via Omnisend
Abandoned cart emails were among the top five most popular types of automated emails with a 2.39% conversion rate, as shown in the table below.
Automated Cart Abandonment Email Conversion Rate
Image via Statista
This is a great place to start, but your results may vary depending on your industry. Test different layouts, designs, and email copy to get the best abandoned cart email conversion rate possible.
Author:
Michael Wicker
published
August 6, 2024
abandoned cart email examples
People who visit your site aren’t dj email list necessarily looking to buy something. However, when they put things in their digital carts, you want them to buy. That’s why it’s important to study abandoned cart email examples and learn how to create your own.
Abandoned shopping carts can significantly reduce your revenue. People get distracted, frustrated with the checkout process, or stressed about the price. In fact, nearly 50% of consumers will abandon a purchase in 2024 due to high shipping costs.
Some people lose their internet connection or decide to compare prices first. The chart below shows the percentage of customers who abandon their shopping carts for different reasons.
Reasons for cart abandonment
What is an abandoned cart email?
An abandoned cart email is an email you send to people who have left your site without purchasing the item(s) in their cart(s).
Offering an incentive is an effective strategy to remind them of the products they wanted to buy and encourage them to return to your site. You can offer a discount or a special offer to encourage them to complete the checkout process.
Abandoned Cart Email Statistics
The global shopping abandonment rate has reached an alarming 70% peak in 2023. The chart below shows the global shopping abandonment rate over the years:
Global Cart Abandonment Rate (2)
Image via Statista
Abandonment rates also vary by device.
A recent study shows that mobile devices have a higher cart abandonment rate compared to desktop. In 2022, the cart abandonment rate for mobile and desktop was 84% and 72% respectively, as shown in the chart below.
Cart Abandonment Rate by Device
Image via Statista
The cruise and ferry industry had a 98% cart abandonment rate, the highest of any industry, as you can see below.
Cart abandonment by industry
Image via Statista
You may also like:
23 Email Marketing Statistics That Will Dramatically Increase Your Conversions
19 Best Practices for Abandoned Cart Emails That Will Increase Conversions
What is a good abandoned cart email conversion rate?
Abandoned cart emails convert 1 in 2 people. And that's even better.
Automating abandoned cart emails can boost your conversions. In 2023, automated abandoned cart emails had a 46.6% open rate and a 5.7% click-through rate, as you can see below.
Abandoned Cart Email Open and Click Rates
Image via Omnisend
Abandoned cart emails were among the top five most popular types of automated emails with a 2.39% conversion rate, as shown in the table below.
Automated Cart Abandonment Email Conversion Rate
Image via Statista
This is a great place to start, but your results may vary depending on your industry. Test different layouts, designs, and email copy to get the best abandoned cart email conversion rate possible.