HOW MUCH - 1 to 5 is the recommended amount of emails you send to assigned leads in a campaign

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It is not even necessary to create every piece of content from scratch. If you have already built up a repertoire, use it! And if this content has already proven itself in the past when it comes to lead conversion, all the better. Because then there is a good chance that it will do so again as long as its usefulness remains current.

Good content is an ongoing process . Simply start gambling data laos by making your company's expertise transparent. Invite your experts - your foremen, engineers, product designers, service employees, etc. - these specialists are best placed to pour the useful aspects of your company into simple publications from their professional perspective. Include all departments. Combined with your corporate design, this creates valuable publications of your knowledge that can be used in a variety of ways as a service offering. ESPECIALLY in lead nurturing.

Lead Nurturing Campaign - Step 4:
Set a Schedule
Your lead nurturing campaign - like any sales process - follows a set cycle that you should follow. This affects how much, when and how you send your emails. Here are the answers:

This can be varied as a guideline based on the complexity of your offer, lead preferences and their actual qualification level.
WHEN - Be patient, lead nurturing takes time and is designed for long-term success. To create the optimal schedule, experiment and find out what works best for your leads.