Do I always need to segment my audience?
Posted: Sun Dec 22, 2024 9:35 am
If you send your customers irrelevant marketing messages, then you’ll send them straight into the arms of your competitors. That's why customer segmentation is so important. It allows french email address list you to put the right message in front of the right customer at the right time and through the right channel.
You should segment your audience before you start a marketing campaign. This is because studies show that people are more likely to appreciate and engage with brands that take the time to personalise their campaigns with dedicated offers that have been created for them.
The more often you go through the campaign segmentation process, the better you will know your customers. Then, the better you know your target customers, the more personalised your campaigns will become. This means you will stand a much higher chance of your campaigns returning a favourable, cost-effective outcome.
Plus, you should also remember that campaign segmentation is an evolutionary process. After all, as people grow up, change jobs, and move house, they will move between segments. Due to this, you need to continually review your segments to ensure they’re up-to-date and monitor how people are moving between segments. If not, you’ll be making marketing decisions based on inaccurate data.
You should segment your audience before you start a marketing campaign. This is because studies show that people are more likely to appreciate and engage with brands that take the time to personalise their campaigns with dedicated offers that have been created for them.
The more often you go through the campaign segmentation process, the better you will know your customers. Then, the better you know your target customers, the more personalised your campaigns will become. This means you will stand a much higher chance of your campaigns returning a favourable, cost-effective outcome.
Plus, you should also remember that campaign segmentation is an evolutionary process. After all, as people grow up, change jobs, and move house, they will move between segments. Due to this, you need to continually review your segments to ensure they’re up-to-date and monitor how people are moving between segments. If not, you’ll be making marketing decisions based on inaccurate data.