History of origin: from military maneuvers to corporate planning

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The roots of the concept of “business strategy” go back to ancient times, where strategy originally meant the art of waging war.

Ancient military leaders such as Sun Tzu, author of The Art of War, already thought about planning military campaigns, assessing enemy strength, exploiting their advantages, and minimizing losses.

Over time, the concept of strategy began to be applied not only cyprus email list in military affairs, but also in other areas of life, including business.

The first mentions of business strategy can be found in the works of economists of the early 20th century, such as Alfred Chandler (Strategy and Structure: Competitive Advantage in Industry Analysis by Alfred Chandler) and Igor Ansoff (Strategic Management by Igor Ansoff). Chandler studied the history of large American companies and concluded that their success was largely due to a competent strategy. Ansoff developed a strategic choice matrix, which is still used to analyze market opportunities and choose a business development strategy.

Ansoff - The Strategic Choice Matrix

In the 1960s, the concept of business strategy became widespread thanks to the work of Michael Porter (Competitive Strategy. Michael Porter) and his model of the five competitive forces. Porter argued that to achieve success in business, it is necessary to carefully analyze the competitive environment and choose a strategy that will allow the company to take an advantageous position in the market.