Why is a keyword list important for your business's marketing efforts?

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Why are power and strong words important to your business's marketing efforts?

Recent research shows that people don't always know why they make a particular choice. They have a preference, but they can't put it into words.

Well, a list of power words can help commercial property owners database you.

You may have experienced this yourself. A friend asks you to try one glass of wine, then another. She asks which one you prefer.

You point to the second glass. She asks why.

You stare at her blankly. You know you liked the second wine, but you can't articulate the reason for your preference.

Even more surprisingly, you may make a different choice on a different day. Perhaps your tastes have changed, or you just ate a different snack. Marketing is as much an art as it is a science, and powerful words can help tip the scales by appealing to subconscious choices .

Your target customer won't read one of your calls to action and think, "Hey, that's a great use of a power word!" But subconsciously, they may decide to convert based on that word.

Now having a list of power words at your fingertips sure sounds good, doesn't it?

Power words convey more specific information than ordinary words.
Many power phrases are used because of their specificity. Instead of saying something is "great," for example, you can add a power word that tells the reader something more specific.

“Excellent” can mean anything. Is it beautiful? Delicious? Exquisite? Healthy? Life-changing?

You get the picture.

Strong words can evoke strong emotions.
Additionally, include power words to evoke a specific emotional response in your readers. You want them to instinctively respond to your copywriting.

Think about television, books, and movies. Have you ever encountered a story that left you emotionally unimpressed? There was conflict, tension, and good characterization, but you just didn't feel anything.

Compare that to a story that makes you cry. Big difference, right?

Strong words arouse people's curiosity
You can also use powerful words to arouse curiosity. If people want to know more, they will click. This is a good rule to follow in all content marketing .

It's like a room in an old house that's tightly locked. You 've taken a stand to find out what's behind that door. Satisfying curiosity is one of the most basic psychological impulses among humans.

Strong words create a sense of urgency
Power words are great for creating a sense of urgency to get readers to act quickly. You can use words like “limited,” “now,” and “hurry” to make customers feel like they need to take immediate action or risk missing out.

Imagine a pop-up that says, “Only a few left – grab yours now!” instead of just “In stock.” The former forces you to act immediately to avoid missing out.

Powerful words create trust and authority
Did you know that 88% of customers believe trust is important to making a purchase from you?

Well, one way to make your audience feel more confident in your offerings is to use strong words that convey trust and reliability. Of course, you have to impress them by offering quality products and services; that’s obvious.

However, words like “guaranteed,” “verified,” and “certified” can reassure customers that they are making a wise and safe choice.

How to Use Power Words in Headings and Subheadings
Headline writing is one of the most important marketing techniques to master. What's more, incorporating examples from this list of power words into your headlines and subheadlines can make even a boring example much more effective.

For example, let's say you're creating a top bar for your site. You want people to sign up for a free account.

How to Use Power Words in Headings and Subheadings

Not bad, right? But let's figure out why.

This title could have been written completely differently. It could have looked like this:

Tell your customers about a sale or discount with Hello Bar Like This. Get your account today.

There's nothing wrong with the title as such, but the lack of strong words makes it a bit disappointing.

The title itself uses words like "announce" instead of "say" and "grab" instead of "get." It also uses the surprisingly powerful word "free."

If you want your headlines to sing, follow these simple rules:

Use words that arouse curiosity
Use words that evoke savagery, anger and greed
Use words that will make it impossible not to click on your headlines