Notice the two headlines?
Posted: Sat Feb 01, 2025 5:22 am
About you and About your business. We keep it about the customer.
Additionally, we do not ask for any information that we do not need to evaluate potential clients.
4. Promote your lead magnet on social media to quickly grow your email list
You can't count on everyone in your target audience finding your site. No matter how much time and money you spend on SEO, social media has a bigger footprint.
Let people who follow you on social media, the cell phone database media, know about your lead magnet. Say something like, “I’m giving away a free 30-minute video on how to build an email list. Who’s in?”
X
On X, you can promote your email list multiple times without spamming your subscribers. With a fast-paced feed, you can maximize your reach and Grow your subscriber base on X organically. You can tweet the same thing 40 times a day and never show that tweet to the same people. Write catchy tweets that highlight the key benefits of your lead magnet and include a link to your opt-in page.
LinkedIn
If you are in the B2B space, you need to be an active participant in LinkedIn conversations. Be active in conversations relevant to your industry and share your lead magnet by mentioning it in comments and discussions where it adds value to the conversation. Then include a call to action with anchor text that will redirect visitors to your lead capture page. Engage
Instagram
Instagram is a visual platform, so make sure your lead magnet promotion is eye-catching and on-brand. Use stunning visuals to grab attention, add a compelling caption that describes your lead magnet, and include a link to your lead capture page in your profile.
“Link in bio” are the three magic words on Instagram. Encourage followers to check out your profile to access your lead magnet. You can also use relevant hashtags and location tags to increase discoverability. Also, embed your Instagram feed on your WordPress site to display your latest posts directly on your site. This further increases traffic and engagement.
Pinterest
For a digital bulletin board, Pinterest has been a huge success, with over 200 million people actively using it each month.
Think it's all about recipes and interior decor? Think again.
Pinterest is perfect for sharing infographics, checklists, and other visual lead magnets.
Use it to promote your lead magnet and drive more traffic to your site. Optimize your pins with relevant keywords to ensure they appear in search results.
YouTube
If you don't make videos, I understand. Videos are very scary, but they are also very effective at growing your email list.
Publish YouTube videos that provide short, actionable advice to people in your target audience. At the end of the video, use end screens to promote your lead magnet. You can mention it in the video content and include a link in the video description.
Optimize your video titles, descriptions, and tags to improve discoverability and drive more traffic to your subscription page.
Facebook
If you're only going to share your lead magnet on one social channel, choose Facebook. It has more monthly users than other social channels, and you have plenty of places to share your lead magnets:
Use a CTA button on your Facebook page to direct visitors to a sign-up page
Run targeted Facebook ads to reach a wider audience interested in your niche.
5. Promote your lead magnet on your blog to grow your email list for free
Your blog is your best friend when it comes to how to organically grow your email list. Blogging gives you the opportunity to showcase your expertise, increase your authority, and complete the lead generation process.
One effective strategy is to use CTAs at the end of your blog posts to promote your lead magnet. Alternatively, create a footer bar on your blog that contains your lead magnet offer and email capture form. Hello Bar allows you to customize and position your bars according to your preferences. You can decide whether you want it at the top, bottom, or even as a pop-up on your blog.
In addition to this, you can integrate lead magnet promotion into your blog. This could include embedding links into your content or even including embedded forms in the body of your posts.
With these multiple touchpoints, you increase your chances of converting casual blog readers into subscribers.
6. Consider guest blogging to promote your site and grow your email list
One effective tip for growing your email list is guest blogging. Blogging is not limited to your own website. If you want to reach a new audience, try guest blogging for publications in your industry.
In most cases, all you need is a winning pitch (or three). Make sure your pitch is concise, interesting, and demonstrates the value you will bring to the audience. Let the other site owner know what you would like to write about and how you will approach the topic. Highlight any unique insights or expertise you can offer that align with the content of the publication and the audience’s interests.
You will get at least one do-follow backlink to your site, which means more SEO juice . These backlinks are not only valuable for driving traffic to your site, but can also improve your search engine rankings.
More importantly, you can promote your lead magnet in the CTA of your guest post to encourage readers to visit your site.
For example, we recently teamed up with Ambassador to write an article about personalized marketing . At the end of the presentation, our CMO included a lead magnet in the form of a free month of Hello Bar.
Additionally, we do not ask for any information that we do not need to evaluate potential clients.
4. Promote your lead magnet on social media to quickly grow your email list
You can't count on everyone in your target audience finding your site. No matter how much time and money you spend on SEO, social media has a bigger footprint.
Let people who follow you on social media, the cell phone database media, know about your lead magnet. Say something like, “I’m giving away a free 30-minute video on how to build an email list. Who’s in?”
X
On X, you can promote your email list multiple times without spamming your subscribers. With a fast-paced feed, you can maximize your reach and Grow your subscriber base on X organically. You can tweet the same thing 40 times a day and never show that tweet to the same people. Write catchy tweets that highlight the key benefits of your lead magnet and include a link to your opt-in page.
If you are in the B2B space, you need to be an active participant in LinkedIn conversations. Be active in conversations relevant to your industry and share your lead magnet by mentioning it in comments and discussions where it adds value to the conversation. Then include a call to action with anchor text that will redirect visitors to your lead capture page. Engage
Instagram is a visual platform, so make sure your lead magnet promotion is eye-catching and on-brand. Use stunning visuals to grab attention, add a compelling caption that describes your lead magnet, and include a link to your lead capture page in your profile.
“Link in bio” are the three magic words on Instagram. Encourage followers to check out your profile to access your lead magnet. You can also use relevant hashtags and location tags to increase discoverability. Also, embed your Instagram feed on your WordPress site to display your latest posts directly on your site. This further increases traffic and engagement.
For a digital bulletin board, Pinterest has been a huge success, with over 200 million people actively using it each month.
Think it's all about recipes and interior decor? Think again.
Pinterest is perfect for sharing infographics, checklists, and other visual lead magnets.
Use it to promote your lead magnet and drive more traffic to your site. Optimize your pins with relevant keywords to ensure they appear in search results.
YouTube
If you don't make videos, I understand. Videos are very scary, but they are also very effective at growing your email list.
Publish YouTube videos that provide short, actionable advice to people in your target audience. At the end of the video, use end screens to promote your lead magnet. You can mention it in the video content and include a link in the video description.
Optimize your video titles, descriptions, and tags to improve discoverability and drive more traffic to your subscription page.
If you're only going to share your lead magnet on one social channel, choose Facebook. It has more monthly users than other social channels, and you have plenty of places to share your lead magnets:
Use a CTA button on your Facebook page to direct visitors to a sign-up page
Run targeted Facebook ads to reach a wider audience interested in your niche.
5. Promote your lead magnet on your blog to grow your email list for free
Your blog is your best friend when it comes to how to organically grow your email list. Blogging gives you the opportunity to showcase your expertise, increase your authority, and complete the lead generation process.
One effective strategy is to use CTAs at the end of your blog posts to promote your lead magnet. Alternatively, create a footer bar on your blog that contains your lead magnet offer and email capture form. Hello Bar allows you to customize and position your bars according to your preferences. You can decide whether you want it at the top, bottom, or even as a pop-up on your blog.
In addition to this, you can integrate lead magnet promotion into your blog. This could include embedding links into your content or even including embedded forms in the body of your posts.
With these multiple touchpoints, you increase your chances of converting casual blog readers into subscribers.
6. Consider guest blogging to promote your site and grow your email list
One effective tip for growing your email list is guest blogging. Blogging is not limited to your own website. If you want to reach a new audience, try guest blogging for publications in your industry.
In most cases, all you need is a winning pitch (or three). Make sure your pitch is concise, interesting, and demonstrates the value you will bring to the audience. Let the other site owner know what you would like to write about and how you will approach the topic. Highlight any unique insights or expertise you can offer that align with the content of the publication and the audience’s interests.
You will get at least one do-follow backlink to your site, which means more SEO juice . These backlinks are not only valuable for driving traffic to your site, but can also improve your search engine rankings.
More importantly, you can promote your lead magnet in the CTA of your guest post to encourage readers to visit your site.
For example, we recently teamed up with Ambassador to write an article about personalized marketing . At the end of the presentation, our CMO included a lead magnet in the form of a free month of Hello Bar.