For a long time, the flow of sales processes was depicted in the form of a sales funnel

[shishir.seoexpert1]

As a sales manager, you have probably learned to imagine your sales process as a funnel: Many people know about your company, a small proportion of them take a closer look at products and services, and an even smaller proportion become customers. The funnel metaphor is widely used. Therefore, you should know: viewing your sales process in this way makes sense, but is ineffective. Here you will learn how to make your sales more customer-centric and effective using the inbound methodology.


From Funnel to Flywheel
At the top: prospective customers are gambling data poland attracted and thus fed into the funnel.
The middle: various marketing measures qualify prospective customers at different stages.
Essence: a certain number of new customers who, however, are rarely followed up after completion.

Effective, yes. - But efficient? And here are the two disadvantages of the funnel concept:


The qualification usually takes place without any real focus on desired customers.
And the potential of satisfied customers and new customers is lost, for example, for cross-selling and upselling options.
The entire inbound world works with a different concept – the flywheel!