Telegram as an important digital marketing tool for business
Posted: Sun Dec 22, 2024 9:31 am
Olena Tkachuk , founder of the digital marketing company "Citrine" and project manager of "Pharmacy 911" and "Doctor Yevgeny Komarovsky", spoke about the possibilities of Telegram for business.
Telegram as a platform
What is Telegram?
Telegram is a powerful world-class platform today. It is a messenger with a huge audience, which makes it promising for business.
Today, Telegram has about 900 million indonesia email list users in the world, of which about 25 million are in Ukraine. Perhaps the official statistics are a bit underestimated, since, according to my estimates, the real number of users in Ukraine is higher. Every day, Ukrainians spend about 40 minutes on this messenger , and the platform itself includes more than 80 thousand Ukrainian channels and about 10 thousand chats . This makes Telegram an extremely attractive platform for business, where you can find your target audience among active users.
Telegram has become the main source of fast and reliable information, especially after the start of the full-scale invasion of Ukraine. The age category of users is mainly 25+ years old , of which 56% are women and 44% are men . The cost of one advertising view is approximately 0.07 UAH , which makes Telegram an effective platform for attracting a diverse audience.
Since January 2024, the integrated advertising platform Telegram Ads has been launched in Ukraine, which opens up new opportunities for advertisers.
Telegram is the leader among messengers in Ukraine
Telegram is today the leader among messengers in Ukraine, and we can officially use it for targeting and working with the target audience as a full-fledged advertising channel.
Information from social networks
It is worth noting that Telegram belongs to messengers, not social networks. Social networks are Facebook, Instagram, LinkedIn, TikTok, Twitter, while messengers include Viber, WhatsApp, Facebook Messenger, and Telegram itself. According to 2023 data, Telegram has 75% of the market among messengers in Ukraine, ahead of Viber, which has been the leader for a long time. Interestingly, Viber was initially tested on a Ukrainian audience, and it had functional advantages aimed at young people. However, Telegram has now become more popular, despite the presence of certain
Telegram as a platform
What is Telegram?
Telegram is a powerful world-class platform today. It is a messenger with a huge audience, which makes it promising for business.
Today, Telegram has about 900 million indonesia email list users in the world, of which about 25 million are in Ukraine. Perhaps the official statistics are a bit underestimated, since, according to my estimates, the real number of users in Ukraine is higher. Every day, Ukrainians spend about 40 minutes on this messenger , and the platform itself includes more than 80 thousand Ukrainian channels and about 10 thousand chats . This makes Telegram an extremely attractive platform for business, where you can find your target audience among active users.
Telegram has become the main source of fast and reliable information, especially after the start of the full-scale invasion of Ukraine. The age category of users is mainly 25+ years old , of which 56% are women and 44% are men . The cost of one advertising view is approximately 0.07 UAH , which makes Telegram an effective platform for attracting a diverse audience.
Since January 2024, the integrated advertising platform Telegram Ads has been launched in Ukraine, which opens up new opportunities for advertisers.
Telegram is the leader among messengers in Ukraine
Telegram is today the leader among messengers in Ukraine, and we can officially use it for targeting and working with the target audience as a full-fledged advertising channel.
Information from social networks
It is worth noting that Telegram belongs to messengers, not social networks. Social networks are Facebook, Instagram, LinkedIn, TikTok, Twitter, while messengers include Viber, WhatsApp, Facebook Messenger, and Telegram itself. According to 2023 data, Telegram has 75% of the market among messengers in Ukraine, ahead of Viber, which has been the leader for a long time. Interestingly, Viber was initially tested on a Ukrainian audience, and it had functional advantages aimed at young people. However, Telegram has now become more popular, despite the presence of certain