Analyses for Strategic Brand Management
Posted: Sat Feb 01, 2025 4:44 am
In order to convince your potential customers of your brand, there are a few tasks and steps in brand management that need to be taken into account. The main thing is that your customers are satisfied with your brand and pass on their positive experience with your company. This is how you can convince even skeptical contacts of your company. This is why strategic brand management has become a procedure that more and more companies are using. The most important measures of strategic brand management include the following analyses:
The situation analysis
With the help of the situation analysis, you record the current and assumed future situation of the environment, the overall market, sub-markets, competitors and your company itself.
The environmental analysis
This analysis includes several areas, namely the brazil whatsapp data global macro environment and the task-specific environment. Legal and political factors play just as important a role as the economic development around you. These factors say something about the position of your competitors on the market as well as the power positions of suppliers and how these relate to the position of your company. The environmental framework conditions are also very important in the environment, which have become increasingly strict and important in recent years and are well received by your customers. Take such external factors into account when managing your brand.
The market analysis
This analysis is about finding out about the existing structures on the market. You should do this regularly, as there can always be new market segments, new providers and new developments in your environment. Pay particular attention to the market potential, the market volume, the sales volume and the market share. If you regularly collect the most important and most current data for market analysis , you can continually adapt and optimize your brand management strategy.
The competitive analysis
Next, you identify both your current and potential competition. Once you can understand how your customers operate, it will be easier for you to position your brand strategically.
Company analysis
The last analysis is about the strengths and weaknesses of your own company. You should not only know the position of your competitors, but also your own in the market. This analysis of your company's position should be based on three typical levels: position analysis, potential analysis and means analysis.
Once you have carried out all of the analyses mentioned and evaluated the relevant data, you can combine them and visualize them in a strengths and weaknesses profile . This will allow you to get an overall picture of your position and your environment and derive the best measures for your brand strategy.
The situation analysis
With the help of the situation analysis, you record the current and assumed future situation of the environment, the overall market, sub-markets, competitors and your company itself.
The environmental analysis
This analysis includes several areas, namely the brazil whatsapp data global macro environment and the task-specific environment. Legal and political factors play just as important a role as the economic development around you. These factors say something about the position of your competitors on the market as well as the power positions of suppliers and how these relate to the position of your company. The environmental framework conditions are also very important in the environment, which have become increasingly strict and important in recent years and are well received by your customers. Take such external factors into account when managing your brand.
The market analysis
This analysis is about finding out about the existing structures on the market. You should do this regularly, as there can always be new market segments, new providers and new developments in your environment. Pay particular attention to the market potential, the market volume, the sales volume and the market share. If you regularly collect the most important and most current data for market analysis , you can continually adapt and optimize your brand management strategy.
The competitive analysis
Next, you identify both your current and potential competition. Once you can understand how your customers operate, it will be easier for you to position your brand strategically.
Company analysis
The last analysis is about the strengths and weaknesses of your own company. You should not only know the position of your competitors, but also your own in the market. This analysis of your company's position should be based on three typical levels: position analysis, potential analysis and means analysis.
Once you have carried out all of the analyses mentioned and evaluated the relevant data, you can combine them and visualize them in a strengths and weaknesses profile . This will allow you to get an overall picture of your position and your environment and derive the best measures for your brand strategy.