Opt-In instead of spam – how companies advertise more effectively with consent
Posted: Sat Feb 01, 2025 4:42 am
Conclusion: Marketing Intelligence for better decisions
The biggest advantage of using a marketing intelligence solution is the support it provides for data-based decisions. In addition, you get to know your customers better and can therefore respond to their needs precisely and promptly. You can also better assess the market situation and your company's position compared to your competitors. This reduces costs and improves your marketing strategy. Using marketing intelligence helps you optimize your company's opportunities while minimizing risks.
If you have any further questions about marketing intelligence or need help finding the right marketing intelligence platform, you can contact our team at any time. We will be happy to help you!
According to the consumer advice center, around hong kong whatsapp data 60 to 90 percent of all emails that the average consumer receives are spam. This includes not only messages with fraudulent content, but also advertising emails that companies send out can often be found in the spam folder. This happens especially when users have not expressly consented to receiving advertising emails and newsletters. In addition, sending these emails to users who have not given their consent can also have legal consequences. The GDPR and the UWG regulate the conditions and limits of contacting potential customers very precisely. Here you can find out how you can ensure that your company's advertising emails do not end up in the spam folder and how you can protect yourself legally with opt-in procedures.
What does opt-in mean?
Opt-in is a marketing procedure that allows users to consent to the processing of personal data. The procedure involves obtaining explicit and voluntary consent that allows the use of data for a specific purpose, such as marketing emails . This procedure comes from permission marketing.
It is a marketing strategy where companies obtain the consent of their potential customers before sending them marketing messages or advertisements. The idea is that customers voluntarily provide their contact information and thereby consent to receive emails or other promotional materials, rather than unsolicited and potentially unwanted contact. This ensures that the marketing message is only sent to those who have a genuine interest in it.
The biggest advantage of using a marketing intelligence solution is the support it provides for data-based decisions. In addition, you get to know your customers better and can therefore respond to their needs precisely and promptly. You can also better assess the market situation and your company's position compared to your competitors. This reduces costs and improves your marketing strategy. Using marketing intelligence helps you optimize your company's opportunities while minimizing risks.
If you have any further questions about marketing intelligence or need help finding the right marketing intelligence platform, you can contact our team at any time. We will be happy to help you!
According to the consumer advice center, around hong kong whatsapp data 60 to 90 percent of all emails that the average consumer receives are spam. This includes not only messages with fraudulent content, but also advertising emails that companies send out can often be found in the spam folder. This happens especially when users have not expressly consented to receiving advertising emails and newsletters. In addition, sending these emails to users who have not given their consent can also have legal consequences. The GDPR and the UWG regulate the conditions and limits of contacting potential customers very precisely. Here you can find out how you can ensure that your company's advertising emails do not end up in the spam folder and how you can protect yourself legally with opt-in procedures.
What does opt-in mean?
Opt-in is a marketing procedure that allows users to consent to the processing of personal data. The procedure involves obtaining explicit and voluntary consent that allows the use of data for a specific purpose, such as marketing emails . This procedure comes from permission marketing.
It is a marketing strategy where companies obtain the consent of their potential customers before sending them marketing messages or advertisements. The idea is that customers voluntarily provide their contact information and thereby consent to receive emails or other promotional materials, rather than unsolicited and potentially unwanted contact. This ensures that the marketing message is only sent to those who have a genuine interest in it.