Make sure you use email marketing from day one

[subornaakter20]

3 Pro Tips to Help You Develop a Marketing Strategy for Your E-Commerce Website and Skyrocket Your Sales!
eCommerce Marketing 1

Now that we've got some definitions out of the way, how do you put eCommerce marketing into practice? We've compiled 33 pro tips that we've personally tested and found effective for increasing eCommerce sales and increasing its value.

Ready? Let's get started.

It's not hard to do successful email ameriplan email leads marketing when you have automated tools like Hello Bar at your disposal. For example, you can create a top bar that invites site visitors to sign up for your email list. It's always there, enticing visitors to interact with it.

welcome panel for email marketing in ecommerce

It's that simple. You can also create exit pop-ups to catch visitors off guard when they're about to leave.

eCommerce Marketing Popup

Using both at the same time can make your eCommerce marketing more effective. By collecting emails , you bring leads into the fold so you can sell to them directly. Sounds good, right?

2. Automate Your E-Commerce Email Marketing Campaign
If we can automate a task, we will. We have too many tasks to handle manually when we can automate them.

For example, you can automatically send marketing emails, social media posts, confirmation emails, thank you pages, and more.

3. Use social media to promote your content
A few days ago we went shopping for a new mattress. We were still deciding whether to buy one, but wanted to know about the options available.

Today we went into my Facebook account and saw this:

e-commerce advertising

Smart, huh? This is an example of remarketing Ads, but we'll discuss that later . The point is that brands like Leesa use Facebook ads because they work.

The same goes for organic posts. If you can promote your eCommerce products in a way that engages and resonates with your audience, you will see an increase in conversions.

4. Create your own content - don't copy or reuse someone else's content.
We can't stress this enough: Create your own content. Don't take someone else's words and pass them off as your own.

Why?

It’s unethical, for one. It also opens you up to a lawsuit. What’s more, no one else’s content can match your unique brand voice. If you want to publish content, it’s up to your brain ( or someone on your team) to ensure it’s there .

4. Create your own content - don't copy or reuse someone else's content.
This cannot be overstated: Create your own content. Don't take someone else's words and pass them off as your own.

Why?

It’s unethical, for one. It also opens you up to a lawsuit. What’s more, no one else’s content will be able to match your unique brand voice. If you want to publish content, make sure it’s coming from your brain (or someone on your team).

5. Put maximum effort into promoting your brand
Branding sounds like a buzzword, but it is not. It is something that cannot be avoided.

Once you start a business, you become a brand. You lose control unless you make an effort to monitor and improve that brand .

People will make assumptions about your products or services. They will decide for themselves what you represent.

Don’t let that happen. Instead, get face to face with the brand and shape it to your liking with visual branding and marketing. Use AI Logo Generator or some other tools and services to improve visual branding and digital Nsure everyone knows your unique selling proposition and reason for doing business.

You may also like:

How to Generate Leads with Email Marketing: 11 Ways
Ecommerce Marketing: 32 Tips to Skyrocket Your Sales
6. Implement a robust loyalty program to bring customers back
Loyalty programs can have a fantastic impact on eCommerce marketing. They provide incentives to encourage regular use of your services or purchase of your products.

For example, you might offer a $10 discount for every $100 spent. This may cut your profit by 10 percent, but you can make it back in order volumes and total dollars spent.

7. Automate some social media posts to save time
We're big fans of Buffer . It lets you schedule social media posts days or weeks in advance.

Moreover, it provides valuable information about the performance of your social channels.

Automate some social media posts to save time

Schedule posts on Twitter, Instagram, LinkedIn, and other social platforms so you can focus on e-commerce marketing and offer incentives to encourage regular signups.

8. Create a sense of community around your brand using social media
When people on social media see you as a social and recognizable brand , they will become more interested in you. They may click on your links, reply to your posts, and otherwise interact with you.

Best of all, they can become subscribers. Give them an incentive to subscribe once you have earned their trust and respect.

9. Constantly engage with your customers and leads on social media
Speaking of “earning,” you can’t just create a Twitter account and expect to get followers. The same goes for all other channels. You need to actively engage with people if you want to get noticed, followed, liked, retweeted, etc. We have a great article on how to get more Twitter followers .

Start by responding to two or three people's posts each day. Focus on your target audience, and don't sell your products or services. Instead, provide encouragement or legitimate value.

10. Speak your customers' language
Ecommerce Marketing - Speak Your Customers Language 1

Everyone speaks their own language - and we don't even mention English and Japanese. We refers to how people use words when communicating with others online.

Perhaps you have a younger audience that is used to text-based communication. You can insert a few obscure acronyms into your eCommerce marketing content to encourage people to engage with you.

The point is to meet customers at their level. Never talk down to or above your audience.

11. Don't forget about mobile optimization
mobile marketing ecommerce

People are attached to their mobile devices all day and may only sit at a computer or laptop for a few minutes.

Therefore, your e-commerce marketing should be mobile-friendly , from your website to your emails. Make sure your website has a responsive design, and review the formatting of your emails on different device sizes before sending them.

12. Create a blog to write about interesting topics in your niche and attract more traffic
Ecommerce Marketing - Create a blog to write about interesting topics in your niche and attract more traffic.

Somehow, e-commerce professionals have come to the conclusion that blogging is only for people who sell information products, services, or other non-e-commerce products. This is simply not true.

Want proof? Check out the Etsy Blog . It has incredible engagement and great advice. Plus, Etsy consistently celebrates its community — both its creators and its customers.

You'll notice that Etsy uses multiple categories to appeal to different segments of its audience, from a "Featured Shops" column to DIY tips articles.

13. Stay up to date with what's happening in the world for contextual marketing
Let's discuss news shooting briefly . It is the practice of taking a news topic and the placement industry treats it as something new.

The most famous example is Oreo cookies. During the 2013 Super Bowl blackout, the company tweeted:

eCommerce Marketing - Contextual Marketing

It received almost 15,000 retweets and was mentioned all over the news.

The main thing is that you have taste, you can stay up to date with the latest news and trends and use them in smart e-commerce marketing assets.

14. Create an Amazing Lead Magnet to Get More Leads for Your E-Commerce Business
If you think lead magnets are only for service and information companies, think again. Like blogs, lead magnets help integrate customers deeper into your business and encourage them to buy.

For example, if you sell kitchen gadgets, you could create a guide that describes 15 creative uses for a blender or other gadget.

However, the content must be valuable and actionable - illustrations, recipes and anything else that can provide additional value to the reader.

Then , use Hello Bar for advertising.

Create an Amazing Lead Magnet to Get More Leads for Your Ecommerce Business

Easy, right?

You may also like:

21 Proven Exit Popup Formulas That Will Increase Your Conversion Rate
Hello, new templates! Introducing the latest templates from the Hello Bar email collection
15. Consider using free shipping
Free shipping is another good incentive to use in your eCommerce marketing assets. Think about it. People can buy things in their own cities and not pay for shipping. Why would they add $10 to their bill if they don’t need it?

Add a minimum purchase price to your free shipping offer to reduce costs. More sales will offset your shipping costs.

16. Using videos to help your customers “visualize” your products is a great ecommerce marketing idea.
Video is becoming one of the most powerful marketing assets for all industries, especially e-commerce. Your customers won’t be able to pick up your products from the virtual shelves, but you can provide an explanatory video to make the shopping experience more visual.

Watch one of the latest videos about LG products to understand what works.

You don't have to match the quality of the product, but you can use the format as a guide.

17. Create educational videos on YouTube to create a deeper connection with your audience and potentially capture their emails
How-to videos can also help with eCommerce marketing. You can demonstrate how to use some of your products for specific purposes .

You can also make videos of yourself making recipes with the products you sell. Then include links to the product pages featured in your YouTube description section.

18. Use only high-quality photos of your products to optimize your e-commerce marketing efforts
Continuing with our kitchen theme, would you buy a product presented as follows:

Blender-juicer

Definitely not, huh? It's completely pixelated. It's hard to even tell what it is.

Sharp images are essential for selling e-commerce products. Ideally, you want a plain or white background with no distractions. If your product is small, use a macro lens to get a sharper shot.

19. Create a solid SEO marketing strategy for your eCommerce site
Yes, SEO matters when it comes to eCommerce marketing.

When you search for a product name on Google, you will get a lot of results. You want yours to appear on the first page.

How? Do keyword research. A free tool like Ubersuggest can be incredibly helpful .

Also use relevant keywords and don't forget to add ALT text to your images.

20. Let people create wishlists on your e-commerce site and remind them about it through email marketing