Content Marketing Strategies

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“You must solve your target audience’s problems.”

3. Brand identification
Perhaps the most relevant reason to choose this approach for your company has to do with achieving your own style and therefore content marketing objectives . This will lead users to quickly identify your content and link it to the brand. Thus, trust and commitment with customers will increase. It is important, although it yahoo email list is necessary to know how others work, to learn to differentiate yourself and give your content a seal that distinguishes it.

“It is key to achieve identification through a personal style.”


Content marketing goes far beyond just producing content for blogs, websites and social media. You need to think about how to distribute this content, how to increase your audience and how to measure the results.

So if you are considering building your content strategy, you should know some important points that will help you plan the content marketing of your brand or company.

Divide your strategy into four parts: planning, content creation, distribution and evaluation of results.

Below we will tell you what you should do at each stage:

Planning
Before creating a blog and writing your first post, it is important to make a plan where you clearly define the objective of your strategy and how it will be achieved. For example, you can plan your content based on anniversaries, important dates, etc.

In the planning part, it is important to establish the schedule of your actions and when they will be executed. It is also at this time that you must define those responsible for each type of task, whether they are internal to the team or individuals or tasks for agencies or external service providers.

Content creation
Content is one of the elements that catches the attention of readers, drives them to want to know more about your company and be interested in what you have to offer them. Through it, you can express what differentiates you from your competitors, your values ​​and, above all, it should serve to sell an idea.

That is why you should prepare the content of your blog or website, always seeking to establish direct and close communication with your clients. In addition to offering them relevant and engaging content.

Remember, content marketing is not just about creating content. Anyone can write an article that catches the attention of their readers. Content marketing goes further, it is about creating an element that drives the desire to buy and acts as a call to action for your clients and potential clients.

Content distribution
This is the most important part, and one that many people don't even consider. In content marketing, it is necessary to plan how the content will be distributed and how everything your brand produces will reach your audience.

Planning which channels and tools are used to disseminate the content is essential for this stage. It is very important that you know your “Buyer Persona” so that you can choose the appropriate channels for them, according to their habits and behaviors.

It is also important to think about the type of content you produce and your availability to maintain these channels. There is no point in creating accounts on all social networks to disseminate content and not following up on all of them. It is better to choose the ones that most engage your audience and thus you can do a good job in fewer spaces.

Below we present some ideas for content adapted to the most used social networks: