How to measure the success of your Content Marketing Strategy?

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. Buffer : This is a simple and efficient tool for uploading posts from social networks like Twitter, Linkedin and Facebook from anywhere.

You can also automatically schedule your posts, so they go live at the best time of day.

. Outbrain : Among the content discovery tools, there is Outbrain, a content recommendation tool that shows users content that may be of interest.

In addition, it recommends external content on different school principals email list media to produce an improved experience.

Taboola : Recommends editorial and sponsored content. As stated on their site, they aim to help publishers monetize their content and generate greater engagement .

This tool works by generating links to related content that the user may view with interest.

First, you need to consider your brand visibility . This has to do with how many people saw your content, how many views a video got, how many page views a page got.

You can measure this using measurement software tools such as Google Analytics or YouTube Insights, which offer aggregated information about the traffic accessing a website.

It is also essential to measure the degree of viralization of your content , that is, the frequency with which users share your messages. You can quantify this by checking the likes on Facebook and Twitter, the mentions and comments, and the shares on Linkedin.

There are also some tools to speed up this measurement, highlighting Sharedcount or Likalizer as some of the best known for monitoring activity on social networks .

Another aspect to consider is lead generation: how many users completed a contact form when accessing your content.

This can also be measured with Google Analytics , an essential tool for evaluating your content marketing strategy.

Also review the generation of organic traffic , the number of readers who reach your content through SEO positioning.