Some definitions of Content Marketing

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In recent times, new trends have emerged in online marketing, one of them is Content Marketing .

There is a better way to attract customers than bombarding them with annoying and invasive advertising. Content Marketing , an option that is increasingly positioned higher in the digital media, proposes a way to attract customers without having to go out looking for them.

According to Joe Pulizzi, creator of the psychiatrist email addresses Content Marketing Institute, content marketing is:

“A strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action”

Pulizzi stresses the need to base the strategy on content , that is, to make it provide value , be creative , fresh and original . This implies having suitable and specialized personnel.

In addition, it highlights the importance of attracting and retaining a defined audience. This has to do with not firing off advertising indiscriminately, but with the possibility of establishing a target audience and thinking strategically about how to reach it.

It is necessary to create content that provides value #contentmarketing.

The definition of content marketing changes depending on who you're talking to and what you're trying to accomplish.

Recently, experts on the subject were consulted to define “content marketing” based on their opinions and experiences.

As I mentioned before, there are many different definitions for this concept, which can lead to doubts and questions.

That is why I am going to tell you 5 of the possible definitions of Content Marketing, so that you can understand what it is about.

1. Less formal definition of Content Marketing: Content marketing consists of managing and administering the medium, instead of renting it through advertising.

It is a marketing process to attract and retain consumers by creating and curating content, constantly and consistently, in order to change or improve consumer behavior.