How to Measure Content Marketing Actions? – Infographic

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Contents
Every marketing action has its corresponding way of being measured. This point is of utmost importance, since it is necessary to know the results obtained in order to maximize the ROI , guide future campaigns or modify current ones. The following infographic shows three important aspects to take into account when measuring Content Marketing actions . I describe them briefly to give us an idea before looking at the graph:

Awareness

The success rates that are proposed are physicians email list three:

– High search engine rankings.
– Constant increase in new visitors to the site.
– Social metrics like likes, +1s, followers, and all the rest.

Consideration

The main points to measure are the following:

– Increase in total page views.
– Longer duration of site visits.
– Lower bounce rate.
– Social metrics

Conversion

This section takes into account:

– Increase in conversions measured in leads or sales: The most common way to measure this is by making some configurations in Google Adwords. There are other tools that can help you, but this may be the easiest if you are just starting out.
– Tracking the content that generates those conversions: Knowing the content that generates the most actions within your website, social networks or any platform you are using to reach your audience, you will be able to know what to do with it, such as: making a video, posting the highlighted phrases of that content on social networks. There are endless options, you just have to determine which one will be the most appropriate in your case.
– Tracking social metrics: Without a doubt, metrics are an important element when measuring content marketing actions
. – Measuring the behavior of subscribed and non-subscribed customers.

Now, the infographic. Draw your own conclusions and we look forward to your comments.