Rise of Content Marketing and SEO Today

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From SEO to Content Marketing and the Changing Rules of the Game
Contents
1 Rise of Content Marketing and SEO Today

What's the point of useful content if it doesn't generate conversions? What's the point of visible content if it's not useful? From these two triggers, From SEO to Content Marketing and the change in the rules of the game was born , the first Genwords eBook that provides an overview of the current state of SEO and the rise of pharmaceutical email lists Content Marketing.

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In this ebook we will try to explain some of the changes that are appearing in the search engine algorithms (Google Panda, Peguin and Hummingbird) and the current challenges when developing SEO strategies in companies. We will also describe the challenges that brands face in their fight to improve their positioning, the modifications in their strategies and the influence that content has on SEO . In turn, we will make a brief comparison between the two strategies mentioned and their results in the short, medium and long term .

Surveys claim that 93% of audiences prefer to read content on social media, and although this is no secret to anyone, it is important to demonstrate statistical data so that brands understand the role these platforms play in a Content marketing strategy .

The rise of Content Marketing is setting the guidelines for reaching the target audience and it is becoming increasingly necessary to create plans based on the generation of content, which is why it is important to highlight that the creation of blog posts is another of the relevant elements if you want to obtain results.

Video in content marketing is another trend that is gaining strength. These touch the audience's sensitivity when the message you want to send is well defined and can even be more interactive.

All of these tools are very useful if you include them in your strategy. However, we always recommend that before promoting yourself on the different channels, you try to conduct a study to determine where your target is, otherwise there is no guarantee that you will be successful.

Now, with these basic recommendations, you are ready to delve into deeper topics, content for experts that you will only find in our eBook.