Quantity in Content Marketing: Which One Wins the Battle?

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Contents
We have always wondered how much content to offer our customers is exactly right, that is, if there is a limit that we should not exceed, either above or below. The dilemma of how much content is sufficient for our brand to share is constantly running through our heads. Well, in this article we will try to answer these questions.

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Roughly speaking, as with everything in pastors in the us email list life, there is always a middle ground, the optimal one for brands. That is, we must focus on offering enough content so that our followers interact with us, but trying not to overdo it and lose quality, creativity and, above all, originality.

On the other hand, we must seek to write content that reaches our target audience , that is useful and entertaining, something that provides value and makes them interact with us; without ever forgetting to maintain the reputation or image of our brand. The quality of what we share is a totally necessary component, even more so today, in the information society in which consumers are saturated with data.

Some important points that benefit quality are that if we bombard our followers with content that does not interest them, they will end up abandoning us. There is a phrase by Jorge Luis Borges, very adaptable at this point: "Do not speak unless you can improve silence."

On the other hand, in favor of quantity, it is worth mentioning that it will not help us at all, or very little, to create useful content every so often; instead, we must try to offer it on a daily basis. In today's world, the useful life of information lasts a few days , even hours depending on the topic; so if we do not constantly recycle ourselves, our messages will go unnoticed. Other advantages that favor quantity are: the more content, the greater the knowledge; greater social commitment; greater opportunities for interaction.

The best way to set a quantity is to always set a calendar in which we program our actions . In this way we will reach an intermediate point between quality and quantity, the optimal point that will depend on each company and each target audience. As with all things, it is not possible to generalize or give an answer or a number that resolves all doubts.