— What exactly is a Personal Branding Manager?

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A personal branding manager is a professional who comprehensively manages the personal brand of his client , with the aim of helping him position himself in his market as a REFERENCE, with a reputation and credibility, which helps him advance and evolve in his career, and build self-confidence.

This management covers many aspects: from the creation of a unique value proposition that allows that professional to differentiate and stand out in their market and among their nursing homes email list potential competitors, to the analysis and planning of how this brand is positioned in the target market.

You have to take care of your visibility both offline and online , what target audience you are targeting, what your digital “ packaging ” should be like , your image , the keywords that identify and position it to achieve the best digital visibility, and what type of social media you should be on.

How you should build your messages using neurocommunication techniques: what type of messages are most appropriate to create BUZZ and position yourself as a reference in your sector, and how you should manage and maintain your good reputation .



— Your book How to Get a 10 on LinkedIn has been a huge success… What satisfaction has it brought you?
I am very happy. The real satisfaction is not only having written the book, but seeing how people appreciate it and congratulate you.

The book has also given me the opportunity to apply all its teachings by launching a workshop on How to have a 10 profile on LinkedIn that I teach in person.

The book is 100% practical, which is why it is successful because people can immediately apply what they learn.

How to have a 10 on LinkedIn has no room for “philosophizing”. People want to learn, find it practical and get results. This has been the formula!



This is the real test. I am sending you some comments so that you can read them:



Congratulations_Esmeralda_LinkedIn



A luxury as a person, as a professional and as a speaker: Esmeralda @joniaconsulting Vitalist, cheerful and a spectacular coach! #neverchange

— JMª Moncasi (@MoncasideAlvear) October 23, 2013



https://instagram.com/p/f0LLaGIHPD/



— What is the common denominator of successful LinkedIn profiles?
Well-defined profiles are basically characterized by the following 14 points:

Be very clear about the keywords that define you as a specialist in your area of ​​expertise . This is the most complex and most important part! The keywords have to be “sprinkled” throughout the profile. This is the SEO part of LinkedIn.
Have a very well-defined title , your name + surname , a brief description of what you are very good at , that is, what you are an expert/specialist in. Keywords play a very important role here. In fact, this is where they should appear first.
Have a good photo . Profiles with a photo have a higher chance of being seen. Taking a good photo is essential. It is the “ packaging ” of a person.
Write an excerpt explaining in detail what you are good at and what your achievements have been . The difference is in the details. Include keywords throughout the text. Keyword density is very important for SEO on LinkedIn.
Include in the contact information if possible 3 links to your websites if you have them: for example, your Twitter account, your Google plus profile , your blog/personal page .
Customize your LinkedIn public URL . Most people have the default URL. It is important to customize the URL with your first and last name and, if possible, with some of your keywords.
Complete the Skills section . It is very important for the profile positioning in searches within LinkedIn. Skills have to do with keywords !!!
Get people in your network to validate these skills , this will make your profile even more defined.
Define the experience section very well . Include details of what has been done in each of the positions held.
Post frequently . Status updates via article/video/presentation posts that relate to your expertise are a key part of your profile. If they are also content created by you, even better.
Get recommendations from people who have worked with you and know you.
Increase your network of contacts and manage them appropriately.
Actively participate in groups.
Create your own group if possible and dedicate time to it!