Content Marketing 2025

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Contents
70% of consumers are more likely to learn about a brand through its content than through its advertising, according to Socialgeek. These numbers, corresponding to 2013, only confirm the great growth that content strategies had among companies throughout that year. But what awaits them in 2014? In this article we will talk about 5 major changes:



1. Redefining the marketing team
The roles within these departments are being redefined, and new professions and positions are appearing. One of these will be that of content director, a person who is solely and exclusively nurses email list in charge of directing our Content Marketing strategies; as well as planning them, creating them together with a team and ensuring that they achieve their objectives.

However, this role must be offered to a qualified person who meets certain minimum requirements. If we want to have a good director, he or she must have writing and communication skills, be a good analyst and have an eye for audiovisual materials. In addition, he or she must know how to analyze the conversions of our brand, as well as be up to date with trends and developments.

2. Content adapted to all screens
According to a study by IDC, 87% of online sales will be made via smartphones and tablets by 2017. Therefore, if we want to be successful in our strategies, we must create content adapted to all types and sizes of screens.

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3. Quality and quantity
Google has made great progress in recent years with the new offerings it has been introducing: authorship or Hummingbird. For example, with Hummingbird, the algorithm will focus on the quality and quantity of words. It will also begin to relate terminology and introduce synonyms, since this new tool not only checks the keywords in the text, but also understands them and relates them to other similar terms.

For all the above reasons, if we want to improve our SEO thanks to the 2014 content marketing campaigns , we should occasionally create large pieces, such as guides or free ebooks .