Compare results and formulate a strategy

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Once you have gathered the information, compare your pages to what your competitors are doing. Pay attention to the following points:

What keywords are you not using but your competitors are?
What elements of the structure or design could be improved.
What external resources can link to your directory.
Why is competitor analysis important for SEO?
Demand targeting – Understanding which keywords and queries are driving traffic to your competitors helps you fine-tune your strategy.
Optimize for real queries - by studying the successful pages of competitors, you can identify keywords that match the intent of users and add them to your strategy.
Bypassing obstacles - understanding the weaknesses of competitors uk email list helps you occupy niches that they do not cover, attracting more targeted traffic.
Record the results
Recording the results of competitor analysis in a structured form simplifies further work with the data, makes the analysis process more transparent and helps to clearly identify the strengths and weaknesses of competitors. Using Google Sheets or MS Excel tools allows you to conveniently organize information and analyze it effectively.

Benefits of Using Tables

Tables allow you to organize data into sections, categories, and parameters for comparison.
You can quickly find the information you need, sort data by importance, frequency of requests or other criteria.
Built-in charting and graphing tools help you visualize your analysis results.
Google Sheets allows multiple team members to work on data in real time.