The Role of Image for Business

[mehadihasan123456]

How is image formed?
Image is formed through many factors, including:

Real experience of interaction with the brand. Quality of the product, service, convenience of purchase.
Marketing and PR. Advertising, social networks, publications in the media.
Reviews and recommendations. Personal recommendations and comments on the Internet.

Competitive environment: The image of your competitors can affect the perception of your business.
Attracting customers . A positive image makes it easier to south africa email list choose a company or product.

Increased loyalty . If customers are satisfied, they become regular customers and recommend the company to others.
Increased brand value : Successful companies with a strong image can charge higher prices.
Attracting talent . A positive employer image helps to hire the best specialists.
Crisis protection . A company with a good reputation can cope with negative situations more easily.
Positive image: Starbucks is perceived as an environmentally conscious brand by offering recyclable packaging and supporting farmers.
Negative image: Companies involved in scandals (such as environmental violations or fraud) lose trust and customers.