Examples of segment testing for different types of business

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Behavior analysis: They visit the site frequently, but rarely buy.
Testing: Testing different offers - first purchase discounts, new collections or limited offers. Compare with other segments by conversion.
Adjustment: If they don’t produce results, try changing the approach, for example, offering more affordable products.
Frequent Buyers
Behavior analysis: They buy a lot of goods, react to promotions and discounts.
Test: Check how conversion changes when offering personalized discounts kenya email list or loyalty programs.
Adjustment: If necessary, offer them additional bonuses or privileges to increase the average check.For a service company

Objectives: Increase repeat orders, improve customer satisfaction.

Checking segments:

New clients
Behavior Analysis: Some new customers do not return for repeat orders.
Test: Offer repeat order discounts or bonuses for new customers.
Adjustment: If this does not help, perhaps the segment is too broad and it is necessary to identify those who will potentially be regular customers.