Step 1. Setup and integration
Connect your site to Yandex Webmaster and Google Search Console.
Install Yandex Metrica and Google Analytics counters on the site.
Set up goals in Metrica and Analytics to track conversions (for example, clicks on the “Add to cart” button).
Step 2. Data collection
In Yandex Webmaster and Search Console, regularly check queries, clicks, impressions and positions.
In Metrica and Analytics, analyze user behavior, bounce rate, and view depth.
Step 3. Data Analysis
Compare queries for which pages are already ranked with queries from the semantic core. Identify “gaps” — queries for which pages are not displayed in search. Evaluate which pages bring the most traffic and conversions, and which ones are not working effectively enough.
Step 4. Adjusting the strategy
If the positions for important keywords are low, perform austria email list additional optimization (improve the content, add internal links, strengthen the work with tags). If the bounce rate is high, check how well the page matches user requests and whether it is convenient to work with.
Regular analysis of data from Yandex Webmaster, Google Search Console, Metrica and Analytics allows you not only to maintain current positions, but also to actively develop the site, increasing organic traffic and sales.
It is important to remember that SEO is a long-term business process that requires constant attention and analysis. Regularly update and improve content, monitor changes in search engine algorithms, and adapt your strategy to new conditions.