Career information, such as previous employers, industry, income, and job level
Lifestyle information, such as the type of home, vehicle, and pet
Family information, such whatsapp saudi arabia as the number of children and marital status
Hobby information, such as magazine subscriptions and gym memberships
Quantitative/behavioural data
Quantitative data allows businesses to understand how each customer has engaged with their company and its products. Quantitative behaviour includes:
Transaction information, such as the number and type of purchases or returned products, and order dates
Email communication information, such as email opens, email click-throughs, email responses, and dates
Online activity information, such as website visits, website click-throughs, product views, and social media engagement
Customer service information, such as communication dates, query details, and service representative details
Qualitative data
The final type of data included in a customer data platform is qualitative data. This is used to provide context for customer profiles. It also gives the profiles personality. As a result, it focuses on the motivations, attitudes, and opinions of customers.