Development of brand identity (Brand Identity)

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Objective: To create visual and verbal brand elements.

The “Brand Identity Development” stage is the creation of a unique image that includes visual, verbal (language) and emotional elements. This stage turns the strategy into specific elements that will be perceived and remembered by the target audience.

Objectives of the Brand Identity Development Stage
Create a visual and verbal brand identity that makes it stand out sweden email list in the market.
Establish an emotional connection with your target audience.
Strengthen recognition.
Ensure integrity and consistency of communication across all platforms.
Steps to Develop a Brand Identity
1. Creating a visual identity
The visual component forms the first impression of the brand and includes:

Logo: The central element that should be simple, memorable, and reflect its values. Example: A bakery creates a logo in the form of a chocolate cake with the words “Sweet House” written on it.
Color palette: Colors evoke emotional associations and are associated with certain qualities. Example: Green and brown for a coffee shop to emphasize eco-friendliness and naturalness.
Typography: Fonts should be legible and consistent with the brand style. Example: Using soft, rounded fonts for a family-friendly cafe.
Additional graphic elements: Icons, patterns, illustrations. Example: A cosmetics store includes elements in the form of floral patterns in its corporate identity.
2. Development of verbal identity
Verbal identity is the language a brand uses to communicate with its audience.

Tone of Communication: Determines the style and mood of messages.
Friendly and warm - for children's stores.