Full details on how the system works can
Posted: Thu Jan 30, 2025 10:13 am
the advertiser with the highest bid will come out on top and receive 100% of the traffic, 65% of which he will pay at the base rate (5 rubles per click), and another 10, 10 and 15% at the rates of the 2nd, 3rd and 4th competitors (that is, 10, 7 and 6 rubles, respectively).
The VCG auction is good because it allows the advertiser to get a guaranteed basic traffic (65%), and pay only for attracted customers. Moreover, the higher the bid, the more traffic can be attracted (up to 100%). Accordingly, those who want to increase sales need to be ready to invest in Yandex Direct.
How to calculate the budget for Yandex Advertising Account
To calculate your budget with Yandex Direct, you need to:
set the region for launching the campaign. You can specify a india telegram data specific area, region, and content. The main thing is that potential clients are in an accessible geolocation;
specify the time when users will see the ad. You can set a week, month, year. You need to choose the time especially carefully if the business is seasonal;
Budget forecast from Yandex Direct: what is it, why is it needed and how to use it - image 5
select keywords. They should match the queries of target users. To determine keywords, you can use the built-in search in Wordstat. For a more accurate selection, it is better to enter negative words.
To get a Yandex Direct budget forecast for selected keywords, just click the "Calculate" button. It is located at the bottom of the screen. If you need to add or remove keywords, you can recalculate the indicators using the appropriate option.
Budget forecast from Yandex Direct: what is it, why is it needed and how to use it - image 6
As negative words we used those suggested by Wordstat:
Budget forecast from Yandex Direct: what is it, why is it needed and how to use it - image 7
Please note: the budget forecast does not take into account the included competitors in the region, the quality factor of their ads, their current rates and key entries. Therefore, the forecast results can be safely increased by 15 and even 20%. If the company uses retargeting and the Yandex Advertising Network, then the costs for them should also be added to the approximate budget.
Average rate and amount written off: what is the difference
The average bid forecast is the probable amount for each ad. The more expensive it is, the greater the audience reach. Before calculating the actual amount, Yandex analyzes the current situation, for example, competitors' prices. The forecast rate is equal to the amount that other advertisers offer under similar circumstances.
The amount that you will actually have to pay for advertising is calculated using a complex formula. Based on the market situation, it may be even ten times lower than predicted. Yandex does not publish the formula for calculating. However, if the advertiser offers a small price, then he will not reach a large audience.
The VCG auction is good because it allows the advertiser to get a guaranteed basic traffic (65%), and pay only for attracted customers. Moreover, the higher the bid, the more traffic can be attracted (up to 100%). Accordingly, those who want to increase sales need to be ready to invest in Yandex Direct.
How to calculate the budget for Yandex Advertising Account
To calculate your budget with Yandex Direct, you need to:
set the region for launching the campaign. You can specify a india telegram data specific area, region, and content. The main thing is that potential clients are in an accessible geolocation;
specify the time when users will see the ad. You can set a week, month, year. You need to choose the time especially carefully if the business is seasonal;
Budget forecast from Yandex Direct: what is it, why is it needed and how to use it - image 5
select keywords. They should match the queries of target users. To determine keywords, you can use the built-in search in Wordstat. For a more accurate selection, it is better to enter negative words.
To get a Yandex Direct budget forecast for selected keywords, just click the "Calculate" button. It is located at the bottom of the screen. If you need to add or remove keywords, you can recalculate the indicators using the appropriate option.
Budget forecast from Yandex Direct: what is it, why is it needed and how to use it - image 6
As negative words we used those suggested by Wordstat:
Budget forecast from Yandex Direct: what is it, why is it needed and how to use it - image 7
Please note: the budget forecast does not take into account the included competitors in the region, the quality factor of their ads, their current rates and key entries. Therefore, the forecast results can be safely increased by 15 and even 20%. If the company uses retargeting and the Yandex Advertising Network, then the costs for them should also be added to the approximate budget.
Average rate and amount written off: what is the difference
The average bid forecast is the probable amount for each ad. The more expensive it is, the greater the audience reach. Before calculating the actual amount, Yandex analyzes the current situation, for example, competitors' prices. The forecast rate is equal to the amount that other advertisers offer under similar circumstances.
The amount that you will actually have to pay for advertising is calculated using a complex formula. Based on the market situation, it may be even ten times lower than predicted. Yandex does not publish the formula for calculating. However, if the advertiser offers a small price, then he will not reach a large audience.