Clear Call-to-Action

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CTAs are one of your greatest allies to gain conversions, using them clearly and straightforwardly is one of the most valuable pieces of advice we can give you.

Ask for exactly what you want the user to do, don't beat around the bush. The online customer doesn't have time or enjoy wasting time, make sure you understand this and apply it.

9. Social buttons
Social networks play an important role in the positioning of a website. They must be included in your strategy. If you don't have them, you will surely get the results you want, but within a merchant cash advance email marketing very long time.

In your online store, social buttons help you share content and products, so you will have greater exposure within the target audience you want to reach.



10. Button to share via email
If you've already shown the user all the relevant information about the product but you're not encouraging them to take a specific action, you're missing out on a potential conversion.

Include “Add to Cart” or “Buy It Now” buttons to guide users through the checkout process .

If your product page has generated interest in the user but for some reason they are not ready to make the purchase, social buttons and sharing via email to their circles will serve to expand the reach and encourage others to buy.

Run A/B tests to increase the CTR of your calls-to-action. Slight modifications to color, size, text, and layout can help increase your conversion rate.

eCommerce Product Page: Clear Call-to-Action, Share Buttons via Email and Social Media - eCommerce Product Page

Image: MadeiraMadeira.com.br



11. Free shipping
[Tweet “Free shipping is the option that most influences an #eCommerce user’s purchasing decision”]

In eCommerce, there is a reality: if the user has to pay for shipping costs, the shopping cart abandonment rate goes through the roof.

Online shoppers are smart and will always look for the best deal. That's why if your products offer free shipping, you should highlight it on the product page, near the price and in the shopping cart.

12. Buyer Reviews
[Tweet “Reviews are read by 61% of users before making a purchase #eCommerce”]

Not enough? Here are 4 more reasons why you should include customer reviews on your products:

User reviews are one of the greatest indicators of trust in an eCommerce site.
On average, reviews contribute to an 18% increase in sales .
They are 12 times more effective than the manufacturer's descriptions.
Reviews in the form of rich snippets increase CTR in search engine results (SERP).