One of the most popular platforms today is TikTok , the social network based on short, viral videos. This platform has experienced great growth that was emphasized by the pandemic, in which it was one of the most consumed platforms. In fact, in a study carried out by Datare Portal at the beginning of 2023, it was established that TikTok is the social network in which users spend the most time (an average of 23.5 hours per month).
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While TikTok is widely known for its entertainment content philippines whatsapp number example and, why not say it, viral dances, it has also proven to be an effective tool for healthcare companies looking to educate, raise awareness and connect with a wider audience .
In this article, we will discuss how healthcare companies are using TikTok and how you can leverage this platform to boost your healthcare business.
Health education and awareness
One of the most effective ways healthcare companies are using TikTok is through health education and awareness . Through short, creative videos, healthcare companies and professionals can convey important information in an accessible and entertaining way.
For example , a doctor or specialist can use TikTok to share prevention tips, explain symptoms of common illnesses, or debunk health-related myths. This playful and visual approach allows them to reach a younger audience (the bulk of TikTok's audience is 16-30 years old) and create a lasting impact.
Promotion of services and products
Another way healthcare companies are using TikTok is by promoting their services and products in a unique and engaging way . This creative approach allows them to capture the audience’s attention and create a lasting impact.