Section "About the company". Describe the history of the company, its mission, advantages, details, indicate key employees.
Guarantees. Provide information about guarantees for goods or services, as well as the possibility of exchange and return.
Contact details. Specify the full address, phone number and e-mail. Additionally, add a map with the location of the office or warehouse.
Customer support. Add online chat or contact form for prompt communication with customers.
Posting reviews. Add a section with real customer reviews, preferably with a photo or a link to social networks to confirm authenticity.
Publication of certificates and awards. If the company has awards, licenses or other confirmations of quality, they should be placed in a visible place.
Visual elements. Payment system icons, partner and portugal email list client logos.
Contact details are missing or difficult to find
Lack of attention to user experience (UX). Contact information is placed in difficult to find places. Small fonts or inappropriate colors are used, making the information invisible.
Errors in the design of the site structure. Developers and site owners believe that contact information is not a priority. Contact information is “hidden” deep in the site structure or is placed on only one page.
Misunderstanding business processes. Business owners do not realize how important contact information is to customer decision making. Focusing solely on online interactions without taking into account that many customers want to quickly contact a company by phone or email.
Technical errors. Contact information on the site is outdated, which creates mistrust. Feedback forms do not work or do not redirect requests.