3.- Local On-Page SEO Optimization
Posted: Sun Dec 22, 2024 9:24 am
On-Page Local SEO optimization follows similar guidelines to any other On-Page SEO optimization, with some additional considerations that we will see below:
Optimize your content based on keywords, but without continually referring to the geographic area, except for some reference that makes sense within the content. A very common mistake is to continually repeat the name of the location in multiple places, using headings, bold, italics, etc. This is no longer necessary, since we will provide this information in other areas of the website. In other words, optimizing textual content for Local SEO will be very similar to that for other, more general types of SEO.
Enter your company details in the footer of your website, which will appear on all pages, making sure it is consistent with what you entered in Google My Business.
From your account, create a Google Maps map with your business address and insert it on a page, such as the home page, the contact page, or the “About” page:
Local SEO action plan - Google maps
Many websites place the map in the footer, but I don't recommend it: philippine area code it would overload the page, which must be linked, and could negatively affect its download speed.
An alternative that some websites use is to put an image of the map, but I do not recommend this either, as we are losing the opportunity to add a reference to our company on Google Maps.
Use the Schema “Local Business” structured data type to tag your business’ geographic location so that Google’s crawler can recognize and understand it.
Given its importance and difficulty (horror, we've come up against Schema!), let's look in detail at the point of structured data.
Structured data allows you to tag information on a web page so that when a crawler arrives, it knows what each piece of data means and how to interpret it.
The topic of structured data can be quite complex, and I'm just going to give you some guidelines so you know how to generate the “Local Business” type Schema code.
But if you want more information on this subject, this article provides an exhaustive overview of structured data with Schema , which, for example, is the basis for rich snippets that appear in search results.
For the topic at hand and to avoid the technical complexity of structured data, we can use this Local Business Schema generator , which presents us with a form to enter our company data (as we have it in our company profile):
Optimize your content based on keywords, but without continually referring to the geographic area, except for some reference that makes sense within the content. A very common mistake is to continually repeat the name of the location in multiple places, using headings, bold, italics, etc. This is no longer necessary, since we will provide this information in other areas of the website. In other words, optimizing textual content for Local SEO will be very similar to that for other, more general types of SEO.
Enter your company details in the footer of your website, which will appear on all pages, making sure it is consistent with what you entered in Google My Business.
From your account, create a Google Maps map with your business address and insert it on a page, such as the home page, the contact page, or the “About” page:
Local SEO action plan - Google maps
Many websites place the map in the footer, but I don't recommend it: philippine area code it would overload the page, which must be linked, and could negatively affect its download speed.
An alternative that some websites use is to put an image of the map, but I do not recommend this either, as we are losing the opportunity to add a reference to our company on Google Maps.
Use the Schema “Local Business” structured data type to tag your business’ geographic location so that Google’s crawler can recognize and understand it.
Given its importance and difficulty (horror, we've come up against Schema!), let's look in detail at the point of structured data.
Structured data allows you to tag information on a web page so that when a crawler arrives, it knows what each piece of data means and how to interpret it.
The topic of structured data can be quite complex, and I'm just going to give you some guidelines so you know how to generate the “Local Business” type Schema code.
But if you want more information on this subject, this article provides an exhaustive overview of structured data with Schema , which, for example, is the basis for rich snippets that appear in search results.
For the topic at hand and to avoid the technical complexity of structured data, we can use this Local Business Schema generator , which presents us with a form to enter our company data (as we have it in our company profile):