Stages of effective resource allocation

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User experience and touchpoint analysis. Goal : Understand where the greatest user interaction occurs and where important conversion steps occur.
Online store : Users can interact with the search bar, product filters, product cards, shopping cart, and checkout page.
Services website : Interactions occur through pages with descriptions of services, an application form, a chat, and a block with customer reviews.
Assess the importance and impact of each channel. Objective : To assess which channel makes the greatest contribution to the result.
Online Store : For example, increasing your investment in search engine advertising or remarketing can increase your product's visibility.

Services website : Perhaps it is worth paying more attention malta email list to consultation forms or adding more obvious offers for cooperation.
Define budget and effort for key points. Goal : Reallocate budget and effort to the most effective channels to maximize conversions.
For example, if a form on a services page brings in more requests but often loses users due to complexity, you can improve its interface and make it stand out more clearly.

Optimize and improve interactions. Objective : Focus on optimizing and improving the most valuable points.
Improve your shopping cart page or simplify the checkout process.
Draw attention to your contact form through strategic placement of buttons.
Test and adapt. Continuously test and adapt resources and efforts based on changing user behavior to improve the effectiveness of touchpoints.