What is it? Based on the analysis of customer actions: frequency of purchases, reactions to discounts, loyalty, behavior on the site.
Example: An online store sends personal discounts to users who frequently leave items in their shopping carts but do not purchase.
Why is it popular? In the era of big data, analyzing customer behavior allows you to create customized offers.
Segmentation by needs
What is it? Dividing customers according to their basic needs and expectations from a product or service.
Example: A car manufacturer offers cars for city jamaica email list driving, for travel and for business.
Why is it popular? It helps develop products that solve specific customer problems.
Firmographic segmentation (for B2B)
What is it? Similar to demographic segmentation, but for companies. Considers industry, company size, geography, income, product types.
Example: An IT company offers various solutions for startups, medium and large businesses.
Why is it popular? B2B segments require a personalized approach due to their specific needs.
Customer Lifecycle Segmentation
What is it? Separation of clients depending on the stage of their interaction with the company.
Example: Newcomers are offered a discount on their first order, and regular customers are offered a loyalty program.
Why is it popular? Customer retention and personalization of engagement strategy are key for businesses.
Typically, businesses actively use an integrated approach, combining several types of grouping to create a deep understanding of their customers.