Video Content Marketing as a Strategy

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Contents
1 Samsung 6 Promotion
There are different ways to take advantage of the resources of the audiovisual format to promote a product. The variety of options makes this format increasingly used by companies , from the smallest to the largest have already experienced Video Content Marketing as a strategy.

If you want to promote your business, you should already be thinking about Video Content Marketing as a strategy. A good way to start a plan is to look at how other companies take legal leads for sale advantage of the audiovisual platform.

[Tweet “Video content marketing has become a consolidated strategy in 2015”]

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Samsung 6 Promotion
In the case I present today, we see how Samsung promotes its Samsung 6 model with a creative, original and very entertaining video. This company shows us in a very short advertising spot that it is possible to be creative and get straight to the point, impacting the user directly without beating around the bush.



Samsung uses two fundamental resources , both accompanied by emotion as the axis. Firstly, it makes a rather particular description of the product, since it shows us the solutions it brings and the daily problems we experience due to not having it. Who hasn't suffered from tangles or extension problems with charger cables?

[Tweet “Samsung’s strategy is to propose solutions and make fun of the competition #content”]

Another element that creatives use in video content marketing as a strategy is comparison and subtle attacks on the competition. This was done very intelligently. It shows us how its most direct competitor, the iPhone 6, does not solve this problem by not having wireless charging capacity. Treating it with humor is a very efficient resource, but it specifically shows us what the product solves and why, according to them, it is better than what the competition offers.

samsung 6

The video can be short, but very specific, and the use of humor almost never betrays you . The important thing is to take advantage of the user's attention, which is usually only a few seconds long.

[Tweet “The resource of humor almost never betrays”]

In conclusion, when creating video content for our marketing strategies, it is important to design a simple but intelligent concept.

When we use a good idea, we can both empathize with the client's needs and showcase our strengths and benefits.

What do you think about Samsung's case? Would you like to try it in your own strategy?