Budget optimization at the campaign level

[sumaiyakhatun26]

You may have noticed that for some time now, when creating a campaign, there has been a budget optimization toggle under split testing (more on that in another post).

This is the option that helps solve the problems of manually managing the budget of all ad sets.

How does it work? If you check it, you set your budget not for individual ad sets, turkey rcs data but for the campaign as a whole. Facebook then distributes the money to individual ad sets at its discretion.

It works in a similar way to placing several ad creatives in an ad set – then Facebook also constantly monitors the effectiveness of all of them and disables the weakest ones.

When you set your budget optimization at the campaign level, it will exclude not only creatives, but entire ad sets that have the worst statistics.

This is what it looks like then. Here’s an example conversion ad where Facebook has reallocated resources to the most effective ad set, ultimately delivering more results at a lower cost within a given budget.