Appearance . It should be perfect. Packaging - reliable, intact (not damaged). If your business is sales together with delivery, then make a container in which neither the product itself nor its quality numbers (south korean tv series) characteristics will be damaged during transportation. For the purpose of marketing promotion, add a special design. Do not be lazy to create an individual design, then the client will certainly remember you.
Product uniqueness . The product will become much more interesting and attractive if it has qualities that are absent from competitors' offers.
Improving quality characteristics . Constantly work on this, based on customer requests and feedback from those who have already bought from you.
Assortment list . Customers like it when there is a choice, so that they can look at different analogues and find what best suits their preferences.
Possible applications . Try to offer as many varieties of the same product as possible. Let them differ, for example, in color, size, etc.
High quality characteristics . Most people are willing to pay more, but at the same time know that they are buying a first-class product. Prove quality characteristics with certificates from the manufacturer. All documentation confirming the properties of the product should always be available to you so that you can provide it to the client at any time upon request.
After-sales service . Provide a guarantee for the product, this will also help to find and get customers. There are two good reasons why this should be the case. The first is that by law, if a buyer gets a low-quality product, it is your responsibility to replace it or return the money spent. The second is that when a person knows in advance that there is no risk in the purchase, he is more willing to agree to it.
Complaint book . This is a necessary thing in offline trade. If you work online, then be sure to create a page for reviews on the store's website. This way you will better understand what the audience expects from you, what they like (and what they don't), refine the product, improve its quality characteristics.
The ability to purchase a certificate for a product or service . This is very popular now, people like to receive such gifts. This is also a plus for your business - you have an additional influx of new customers.
Product price
When choosing, most people focus primarily on price. Of course, there should be an ideal balance between price and quality, especially when working with an expensive product. Understand that if your prices are clearly higher against the background of competitors' offers, customers will run away from you very quickly.
Product price
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Often entrepreneurs use this trick: shortly before sales they greatly inflate prices, and then demonstratively lower them so that the discounts seem huge and attractive. It is better not to do this, clients will understand that you are being cunning, and may not want to cooperate anymore. There are a number of points that must be taken into account in pricing:
Seasonality of the product . In the off-season, attract attention with discounts and promotional offers.
Different price options . Give people the opportunity to choose a suitable price. For example, sell a little cheaper in an online store than in regular retail outlets.
Set an attractive price for wholesale . This is a well-known move that allows you to attract profitable wholesale buyers.
Bonuses for regular customers . "Perks" for loyalty are always pleasant for everyone. Introduce discount cards with discounts, think over a special bonus accrual program. And be sure to promptly inform your audience about what benefits you offer and when.
Keep your finger on the pulse of your competitors . Study their products, see what analogues they have to your goods, monitor at what price and what quality the competitors sell their products. This will help you to form a more attractive offer in terms of price-quality ratio.
Apply the principle of package pricing . This is useful when purchasing several items of the same product group at once. Then the cost of each is lower than if they were purchased separately.
Regular promotions help to find new and retain old customers . When people know in advance that at a certain time they can buy more profitably, they will not miss such a chance. For example, let's say on the tenth of each month all stores have a specific discount on everything.
Skimming the cream . This works when you are introducing a product to the market that is not there yet. Then you can set a fairly high price and profit from it until your competitors "come to their senses" and release something similar. The main thing is that the product is unique and high-quality, then it will certainly attract buyers, and you will earn a good profit.