Offer dynamic and fast sites

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The potential customer you are targeting is waiting less and less time. If what you offer is too slow, there will always be a competitor with greater speed.

That's what happens with the Internet and digital marketing , there is always someone willing to outdo you, so you must constantly innovate.

One of the areas where this need for innovation and updating is most evident is in the speed of your website.

A few seconds too long can mean losing international mailing list conversions and customers. At the same time, the site must be pleasing to the eye, have a good design and a dynamic and user-friendly menu.

[Tweet “Websites must be fast to retain users”]

To measure the speed of your website you can use tools such as Google PageSpeed ​​Insights or GTmetrix . It is important that your sites are fast and functional, that is, that they do not hinder navigation and, as we mentioned above, that they can be easily navigated using any device.

#5 Take advantage of influencers
Social media brings with it the presence of new agents and channels to reach the user.

This type of digital marketing challenges leaves aside traditional advertising and takes advantage of the audiences that gather around influential personalities or pages.

Influencers are prominent people in your industry or people who are well-known through the media and the artistic world.

The influencer profile you need has to do with the type of audience you are targeting.

[Tweet “You should engage with influencers with large audiences #socialmedia”]

Since some traditional forms, while not completely obsolete, have become outdated in terms of effectiveness, it is essential to adapt to new possibilities. That is why your brand should approach famous people or words of authority in a certain field.

These influencers gather huge audiences who, through their mention or recommendation, will get to know your brand and place their trust in it.