Medium-length tweets receive more retweets than very long (and even very short) tweets

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Those tweets with less than 100 characters provide extra characters to those people who want to add a comment when retweeting , which is why they get more RTs, so it would be advisable to respect the ideal length of social media posts .

Additionally, tweets under 100 characters have higher reply rates and combined reply/retweet rates.


Facebook posts: 40 characters
[Tweet “Posts with 40 characters receive +86% more engagement than posts with more characters #Facebook”]

There are many studies that claim that interior designers service email list shorter posts on Facebook work better , especially if they are descriptions that accompany the publication of a link or image.

Research conducted by Buddy Media and BlitzLocal in 2011 supports the existence of an inverse relationship between the number of characters in a post and the rate of likes and comments on Facebook.

Even renowned social media specialist Jeff Bullas discovered, based on a study on the engagement of brand posts on Facebook, that 40-character posts received 86% more engagement than the rest .

Another conclusion of this study is that posts with less than 80 characters receive 66% more engagement . Data that undoubtedly forces you to consider the ideal length of social media posts.

ideal length of social media posts


Google+ Posts: 60 characters
You've probably seen more than one post on Google+ that has a similar format to a blog, especially when it comes to sharing links: it starts with a bold title, followed by an introductory paragraph . This bold title (which is achieved by writing it between two asterisks) will be very useful when optimizing your posts.

Sixty characters is the maximum number of bold characters that fit on a line , and these happen to be the most effective posts according to an analysis conducted by Copyblogger based on its own Google+ posts.

However, if you can't squeeze your headline into 60 characters, make sure the first sentence of your introductory paragraph is compelling enough to meet the ideal social media post length and make your readers want to click “Read More.”


Paragraphs: between 40 and 55 characters (per line)
Based on an analysis of pre-existing academic studies, Social Triggers found that paragraph introductions with large fonts and fewer characters per line make it easier for readers to focus and quickly scan from line to line.

[Tweet “A short paragraph feels easy to understand and maximizes comprehension #blogging”]