5 Reasons Why Good Customer Service Is So Important for Business
Posted: Sun Dec 22, 2024 9:16 am
With customer service, a company has the opportunity to retain customers and increase revenue. Let's look at how this works.
Customer Retention
The service is aimed at simplifying the purchasing process, so that the consumer will come back again and make a repeat order.
For example, a service company like whatsapp number canada Chefmarket, which delivers dinners by subscription, conducts all interaction with consumers online. Clients can choose the set they like, order it, and, if necessary, make changes to the subscription in the application or on the website.
The company has thought out the entire process from start to finish. Thus, for those customers who visit the site for the first time, the company offers to purchase sets at a discount, and for consumers who prefer dietary food - desserts without added sugar, this helps to retain customers.
Customer Retention
When a consumer wants to cancel a subscription, Chefmarket offers them to skip a few orders. Perhaps this is what they need and they won't have to cancel anything.
Income growth
With the help of customer service, you can not only increase sales, but also increase the average check and the minimum order amount, implement the service as a service. Below - about each method with examples:
Increase in minimum order amount
If the service allows the consumer to solve his problem, he will be willing to pay more for it.
If a company does not have delivery, for example, a cafe, then it cannot be sure that the client will make an order for a certain amount each time. Perhaps he will want to buy only tea, spending only 100 rubles on it. By connecting this service, the organization gets the opportunity to set a minimum order amount, for example, 500 rubles, in which case the customer will have food delivered to his home. And the company will have a guaranteed profit from each purchase.
Increase the average bill
The client's readiness to buy more appears when he gets used to the company and begins to trust it. For example, a company delivers exotic fruits, it already has a well-established courier network and reputation. After some time, it expands its range and begins to offer consumers meat, milk, and groceries. And since clients are satisfied with the service, speed of service, and delivery, they will buy these products as well.
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"Cross-marketing: 5 examples and 8 mistakes"
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Selling the service as a separate service
The company can also charge money for the service, since it is valuable. When selling protective glass, the store gives the buyer a choice of sticking it on themselves or using the seller's services. In this way, the company receives additional income.
It should be said that the service will not provide an immediate increase in sales; most often, the company will have to bear certain costs at the first stages. However, with a gradual increase in income from current consumers, as well as prospects for sales growth in the future, they will pay off, but only if the quality standards of customer service are met.
Customer Retention
The service is aimed at simplifying the purchasing process, so that the consumer will come back again and make a repeat order.
For example, a service company like whatsapp number canada Chefmarket, which delivers dinners by subscription, conducts all interaction with consumers online. Clients can choose the set they like, order it, and, if necessary, make changes to the subscription in the application or on the website.
The company has thought out the entire process from start to finish. Thus, for those customers who visit the site for the first time, the company offers to purchase sets at a discount, and for consumers who prefer dietary food - desserts without added sugar, this helps to retain customers.
Customer Retention
When a consumer wants to cancel a subscription, Chefmarket offers them to skip a few orders. Perhaps this is what they need and they won't have to cancel anything.
Income growth
With the help of customer service, you can not only increase sales, but also increase the average check and the minimum order amount, implement the service as a service. Below - about each method with examples:
Increase in minimum order amount
If the service allows the consumer to solve his problem, he will be willing to pay more for it.
If a company does not have delivery, for example, a cafe, then it cannot be sure that the client will make an order for a certain amount each time. Perhaps he will want to buy only tea, spending only 100 rubles on it. By connecting this service, the organization gets the opportunity to set a minimum order amount, for example, 500 rubles, in which case the customer will have food delivered to his home. And the company will have a guaranteed profit from each purchase.
Increase the average bill
The client's readiness to buy more appears when he gets used to the company and begins to trust it. For example, a company delivers exotic fruits, it already has a well-established courier network and reputation. After some time, it expands its range and begins to offer consumers meat, milk, and groceries. And since clients are satisfied with the service, speed of service, and delivery, they will buy these products as well.
Read also!
"Cross-marketing: 5 examples and 8 mistakes"
Read more
Selling the service as a separate service
The company can also charge money for the service, since it is valuable. When selling protective glass, the store gives the buyer a choice of sticking it on themselves or using the seller's services. In this way, the company receives additional income.
It should be said that the service will not provide an immediate increase in sales; most often, the company will have to bear certain costs at the first stages. However, with a gradual increase in income from current consumers, as well as prospects for sales growth in the future, they will pay off, but only if the quality standards of customer service are met.