The Relevance of Visual Content

[subornaakter20]

That visual content is the cornerstone of any successful venture can be explained with numbers. 63% of the content that participates in the activity on Social Networks is made up of images . 66% of what is uploaded to these platforms represents visual content in one of its variants.


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In fact, the use of visual content such as hotel email list images and videos has seen a 65% increase in engagement for brands that dare to liven up their content with originality and greater representation of their brand at a graphic level.


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Users welcome this type of content. 50% of these consumers choose to share messages that include photos, images or videos . Content with relevant images gets 94% more views than content without visual elements. Tweets with images can get 150% more retweets.


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Visual content is much more effective than text-based content, as the human process is more effective when receiving images.


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What types of visual content exist?
This infographic mentions different main types of visual content. On the one hand, the most prominent of 2015 is video, with a multitude of resources that make it the format par excellence and the user's favorite when it comes to sharing.


According to AnsoAlex, companies that use infographics in their content see their traffic grow by 12% more than brands that do not use this powerful graphic element, which is also part of visual content.


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On the other hand, it is important to create a stock of photos and images that can be relevant and add value to your content . It is important that you do not overuse stock photos and that you are able to produce creative images.


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Another way to share visual content is through screenshots or graphics with specific data. Infographics play a very interesting role, as they combine data with concepts, images and graphics , all in one product. Finally, comics or memes are increasingly popular and easily go viral among users, especially when they are focused on humor.


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