Buyer Persona Example

[subornaakter20]

General profile: David is a man who has been working since he was 28. He graduated in Administration from a high-class university and has since undertaken several business projects. He is currently the owner of a solid textile company on the market.
Demographic information: 40 years old. Salary: $7,000. Lives in Miami. Male.
Objectives: To provide you with an internal security system to protect your investment and assets.
Challenges: Due to not being familiar graphic design email list with the technological advances in this area, you do not know which company to hire or which equipment to choose.
Solutions: Our company has all the technological infrastructure to protect all the spaces in David's company. It also has highly qualified personnel who can help him not only choose the best, but also learn more about the subject.
Other information: David consumes the information that reaches him through his email and when he has many doubts he uses Google to do searches such as “business security” “how to protect my company” “security cameras”. He has a presence on Facebook, Twitter and Linkedin.
Common mistakes when creating your Buyer Persona
[cml_media_alt id='9956']buyer-persona-3[/cml_media_alt]

You already know why Buyer Personas are important in your Digital Marketing strategy and how to do it, now we will tell you what you should not do when creating them:

Base everything on one assumption:
In short, not doing research, not collecting the real data needed to create them. Of course, at the beginning we will always have many assumptions about who our potential customer profile is, but all of them must be verified with surveys, interviews, etc.

Create 15000 profiles:
Two or three will be fine. We know that there are brands or companies that can have a very wide audience, but the idea of ​​this is to create a segmentation that allows you to focus on your most important clients, those who will generate the most sales and with whom you can create the most emotional connection. The more specific and delimited you can be, the more accurate the shot will be.