Your Landing Page Content Does Not Match Your Buyer Persona
Posted: Thu Jan 30, 2025 6:47 am
As repetitive as it may sound, you know very well that content is the fundamental piece in your marketing strategies, even more so if you work with the Inbound methodology. So there are no excuses, the message and the texts must be made according to the needs of your Buyer Persona.
[Tweet “Content is the fundamental piece in your Inbound Marketing strategies”]
In the 2016 Inbound Study, Hubspot confirmed that 74% of consumers get frustrated with websites when the content they see on the pages has nothing to do with their interests.
Creating a Content Calendar and evaluating gambling email list your Buyer Persona's Purchase Cycle can be very useful to ensure that the content has a direct relationship with the consumer, and also provides a solution to their problems.
If your Buyer Persona needs a Guide to success through Blogging, then develop content around this. For example, a downloadable piece that covers all the fundamentals of blogging, the essential tools, and how to monetize.
[Tweet “If your #BuyerPersona needs a Guide to success through #Blogging, develop content about this.”]
This way, your Landing Page will have higher conversions, because you will be offering something that your Buyer Persona needs.
Please note the following:
Clear and precise content about your product
Design adapted to the needs of the audience
Use language that connects you with your Buyer Persona
Personalize your message, be closer to your audience.
[Tweet “The focus of your #LandingPage should be on the solutions that your product generates for the Buyer Persona.”]
[Tweet “Content is the fundamental piece in your Inbound Marketing strategies”]
In the 2016 Inbound Study, Hubspot confirmed that 74% of consumers get frustrated with websites when the content they see on the pages has nothing to do with their interests.
Creating a Content Calendar and evaluating gambling email list your Buyer Persona's Purchase Cycle can be very useful to ensure that the content has a direct relationship with the consumer, and also provides a solution to their problems.
If your Buyer Persona needs a Guide to success through Blogging, then develop content around this. For example, a downloadable piece that covers all the fundamentals of blogging, the essential tools, and how to monetize.
[Tweet “If your #BuyerPersona needs a Guide to success through #Blogging, develop content about this.”]
This way, your Landing Page will have higher conversions, because you will be offering something that your Buyer Persona needs.
Please note the following:
Clear and precise content about your product
Design adapted to the needs of the audience
Use language that connects you with your Buyer Persona
Personalize your message, be closer to your audience.
[Tweet “The focus of your #LandingPage should be on the solutions that your product generates for the Buyer Persona.”]