I recommend pausing these keywords to tidy

[fathema022796]

This keyword has low search volume. If a keyword is not generating much traffic even though you bid enough then the keyword may be too long tail or just a phrase that users are not searching for.up your account. It's also important to pause keywords that get a lot of impressions but little or no clicks as this can hurt your CTR and Quality Score. Keyword "" is paused because it received more than impressions but only clicks with a CTR of only .

The keyword was probably too general and therefore belarus whatsapp list underperformed and hurt her account so she wisely paused it. Match type is either too broad or too restrictive. If the traffic is high but the CTR conversion rate etc. of the broad keyword is very low then pause it and add a keyword with a stricter match type. In Christy's account I noticed that the keyword "ski clothing" in broad match had a very low CTR so in this case I suggested pausing that keyword and adding it to phrase match to increase relevancy.

If the keyword is on exact or phrase but not getting much traffic try adding it as modified broad match or broad match to open up bigger traffic. Optimize your ads and create new ad text If you’re not consistently optimizing your ad text then there’s something wrong with you! Good ad text is a key step in attracting searchers to your site. If your ads are unobtrusive and irrelevant to your keywords searchers won't click on them resulting in less traffic to your website.