What are the benefits of combining Google Ads and Google Analytics?

[sumaiyakhatun26]

Google Ads is an incredibly useful tool for optimizing campaigns. Unfortunately, without a connection to Analytics, you won't be able to use all of its features .

Both platforms complement each other and present a clear picture of what is happening on your website thanks to your advertising campaigns.

Reports give you additional valuable statistics, including ad performance data in Ads reports in Analytics.

Additionally, you gain the ability to enable dynamic remarketing with Google Analytics poland rcs data and import Analytics goals and e-commerce transactions straight into your Google Ads account.

What else is worth mentioning? Other advantages include:

quick access to data in one place,
import of previously unavailable data from Google Ads, such as bounce rate,
tracking recipient activity from start to finish – you learn the user’s path, not just what they did up until they clicked,
implementing the most detailed remarketing lists in the campaign (I will devote a separate entry to them)