Customer testimonials to touch the emotions of the target audience

[subornaakter20]

This is a very particular type of case study and of the 3 presented here, it may be the most complicated since it has a different intention than that of selling primarily .

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Touching emotions is usually a slower process electrical contractors email list than convincing someone specifically to sell, but it does help to establish a better relationship with customers .

One of the advantages of creating a case study linked to emotions is that it can generate stronger ties with customers. There will be a stronger relationship than that of simply selling or buying.

When you are just looking to sell your services , you are likely to succeed and that is fine. But when you want to connect with emotions, an added value is built that will put the benefit above the cost.

How to do it in 3 steps?
1st step
To carry out the 3 steps and tell an emotional story in your case study, you will have to identify those elements that make you different from the competition. Calculate which aspects make you stand out from the competition, but always be ready to move the fibers of potential clients.

2nd step
When creating your list of potential clients who can help you build your case study , look at those clients who can tell their story with emotion, charisma and enthusiasm.

3rd step
Explain to them that you want to do a case study based on their brand and what they have achieved thanks to your collaboration. It is not about giving them a script, but rather asking them to answer these questions:

Describe what “your company name” means to you.
What makes “your company name” different?
What attracted you to “your company name”?
How do you feel when you think of “your company name”?
What attributes do you see in our services?
How to present a case study
If you decide to make a blog post or create a page on your website to review your case study, I recommend that you follow these tips to organize the information:

Make a striking and suggestive title : Try to show in a concrete way the results of the clients, thanks to your contribution.
Extract : This is about presenting a summary of the case study you have decided to tell. Here, it is advisable to present statistics, some metrics or any quantitative data that supports your client's progress.
Who was your client : We mean that you should tell us what your client was like before trying your service or product. If we follow the previous example, it would be a website or blog with few visits, poor positioning, with a depressing ROI, etc.
Who you are now : Try to elaborate on the data you included in the excerpt or summary. Dedicate at least 3 paragraphs to explaining your achievements and how your company helped achieve success.
Add direct quotes : Simply telling the story to present an amazing case study is not enough. Potential clients want to hear the real opinion, and that's what quotes are for. With video, this aspect is more convincing and simpler, since it is from the beneficiary's own mouth that you hear about their achievements thanks to your help as the service provider.
Images : Supporting images is an aspect that enhances the appearance of the text. In a case study, it is necessary to expose the face or image of the brand you have helped.
To give your case study credibility, I suggest you add the testimonial to your client's website.

This step works for all online businesses , but can add more value to those involved in web design, hosting, eCommerce, SEO positioning, etc.

Including the client's website within the testimonial will be an added value for potential clients who need to see it to believe it. Perhaps a case study is not enough and they need to corroborate whether this is true or not.

Tips for presenting information to the target audience
Qualification
It has always been known that the title of a blog post is key to making the reader decide to continue reading. The same goes for the title of your case study .

Instead of proposing a simple title, such as: Success story: “company name”. This is not very suggestive to encourage the reader to learn the story.

Now, if you come up with a more eye-catching title, such as: Increase your ROI by 40% in 30 days, you have a better chance of increasing visits to your case study.

The idea is to show real data that your clients can corroborate. This way you eliminate all the concerns of potential clients , gain their trust and close a sale or a contract.

Objections, interviews and questions
It is clear that we would like the client to express verbatim what we want, but that will not happen, it is not honest. Due to the naturalness of the process, it may happen that during the interview with the client, the answer is not at all like what you expected.

In those cases, it may be that 2 things have happened:

The questions to destroy the objections were not made clear.
A new objection has arisen.
It is important that before scheduling the interview, you choose the profile that best suits the type of testimony or case study you want to build .

Likewise, you need to check whether the questions that will be asked in the interview lead in two directions or just to where you want to go.

When you want to make a video, the interview has to be as clear and honest as possible. So to avoid this, you have to learn to guide the client to give the answer you expect, for example:

“When you hired our services, did you have any doubts about our work in positioning your business in 30 days?”

This way you tell the customer that the answer has only one direction and that is what you are asking for. This question will return a short answer (yes or no) so you will have to continue by asking an open question.