Email Marketing and its power in today's marketing
Posted: Thu Jan 30, 2025 5:15 am
Email marketing is a strategy that aims to communicate between a company and a potential customer through an email. Therefore, every email sent to a customer or potential customer can be considered as Email Marketing .
Keep reading our text for more information!
This technique becomes a direct channel of interest to the potential consumer, thus avoiding sending content that is not of their preference. It is important to emphasize that although the emails are sent in bulk, in order for the user to receive it they must have previously given their data, so there is already a predisposition.
For a while, email was considered synonymous with spam and intrusive communications, but thanks to the advancement of marketing automation tools, this strategy has become the best way to deliver the right messages to the right people at the right time.
What is email marketing based on?
Generally, Email Marketing consists of sending emails with advertisements, business requests, sales or donations, and is mainly oriented towards creating loyalty and trust between the company and potential client, and in turn, awareness of said brand.
Many people believe that with the arrival of various social networks, email was on the decline, but that was not the case. Despite being one of the oldest networks, it remains standing and stronger than ever. In fact, a survey conducted by Pew Research concluded that 92% of online adults use email.
One fact that shows that email is more alive than singapore whatsapp data ever is that, according to MarketingSherpa, companies that send more than 100,000 emails per month see a 94% return on that investment.
It is important to emphasize that the emails that are sent are quality content and of interest to a specific audience and should not be confused with spam or junk; they are emails that have a strategy behind them and are not sent without an apparent reason.
Benefits
• Direct contact
The most important benefit that this technique offers us is undoubtedly direct contact with the potential client, since having that almost personal contact is what helps it become a sale.
• Cost
Compared to other digital marketing techniques, the cost of an email marketing campaign is very low. In fact, there are platforms where mass email sending is completely free.
• Segmentation
Email marketing allows you to meticulously segment the type of audience to whom the message will be sent. Therefore, once the tastes and preferences of the buyer persona are known, the message to be sent will be of interest to them, therefore, it is very likely that a sale will be generated.
• Speed
It is no secret that most of the audience wants everything fast, to avoid wasting time, because email marketing speeds things up so that once the strategy and segmentation to offer the client is defined, only a few minutes will pass between the click of the send button and the receipt of the email by the potential client.
• Impact monitoring
Most platforms have the advantage of being able to measure the impact that an email marketing has on the potential client, so you only have to wait a couple of hours and verify that it has had an impact or, if not, correct its respective faults.
• It has no geographical limit
With this technique you can reach any part of the world with just one click, making it easier to get clients internationally.
Types of Email Marketing
To optimize an Email Marketing strategy, it is extremely important to know its types, since this makes it easier to define what is most convenient for the campaign to be carried out. Among its types, some of them are:
Relational Emails: The main objective of this type of email is to create a relationship with the public by providing them with valuable content.
An important and characteristic point of relational emails is the creativity and variety offered to the public, since this is the only way to attract potential customers. A clear example of relational emails are newsletters, welcome or thank you emails, surveys, birthday emails, among others…
Promotional emails: Promotional emails are not necessarily exclusive emails with the aim of selling something.
Promotional emails can be sent to encourage the lead to take some action that does not necessarily lead to a direct sale. Segmentation is also extremely important for promotional emails. This way, the probability of achieving the objective is much greater.
A promotional email can be, for example, the sending of a free trial period, the launch of an ebook, an upgrade offer or some special condition for the launch of a new product. One important thing is that the number of promotional emails should be much smaller than the number of relational emails.
Transactional Emails: These are emails sent in response to an action performed by the recipient. These can be receipts, password recovery, requested ebooks, email confirmations, among others…
Advantages of Email Marketing
Thanks to the high accessibility of email, the message that a company wants to convey can reach a wide variety of audiences.
The messages you send arrive directly into the recipients' inbox, allowing you to be present in the daily life of each of them. Email is therefore involved in every stage of the customer relationship: lead nurturing, prospecting, conversion, but also in generating loyalty.
Keep reading our text for more information!
This technique becomes a direct channel of interest to the potential consumer, thus avoiding sending content that is not of their preference. It is important to emphasize that although the emails are sent in bulk, in order for the user to receive it they must have previously given their data, so there is already a predisposition.
For a while, email was considered synonymous with spam and intrusive communications, but thanks to the advancement of marketing automation tools, this strategy has become the best way to deliver the right messages to the right people at the right time.
What is email marketing based on?
Generally, Email Marketing consists of sending emails with advertisements, business requests, sales or donations, and is mainly oriented towards creating loyalty and trust between the company and potential client, and in turn, awareness of said brand.
Many people believe that with the arrival of various social networks, email was on the decline, but that was not the case. Despite being one of the oldest networks, it remains standing and stronger than ever. In fact, a survey conducted by Pew Research concluded that 92% of online adults use email.
One fact that shows that email is more alive than singapore whatsapp data ever is that, according to MarketingSherpa, companies that send more than 100,000 emails per month see a 94% return on that investment.
It is important to emphasize that the emails that are sent are quality content and of interest to a specific audience and should not be confused with spam or junk; they are emails that have a strategy behind them and are not sent without an apparent reason.
Benefits
• Direct contact
The most important benefit that this technique offers us is undoubtedly direct contact with the potential client, since having that almost personal contact is what helps it become a sale.
• Cost
Compared to other digital marketing techniques, the cost of an email marketing campaign is very low. In fact, there are platforms where mass email sending is completely free.
• Segmentation
Email marketing allows you to meticulously segment the type of audience to whom the message will be sent. Therefore, once the tastes and preferences of the buyer persona are known, the message to be sent will be of interest to them, therefore, it is very likely that a sale will be generated.
• Speed
It is no secret that most of the audience wants everything fast, to avoid wasting time, because email marketing speeds things up so that once the strategy and segmentation to offer the client is defined, only a few minutes will pass between the click of the send button and the receipt of the email by the potential client.
• Impact monitoring
Most platforms have the advantage of being able to measure the impact that an email marketing has on the potential client, so you only have to wait a couple of hours and verify that it has had an impact or, if not, correct its respective faults.
• It has no geographical limit
With this technique you can reach any part of the world with just one click, making it easier to get clients internationally.
Types of Email Marketing
To optimize an Email Marketing strategy, it is extremely important to know its types, since this makes it easier to define what is most convenient for the campaign to be carried out. Among its types, some of them are:
Relational Emails: The main objective of this type of email is to create a relationship with the public by providing them with valuable content.
An important and characteristic point of relational emails is the creativity and variety offered to the public, since this is the only way to attract potential customers. A clear example of relational emails are newsletters, welcome or thank you emails, surveys, birthday emails, among others…
Promotional emails: Promotional emails are not necessarily exclusive emails with the aim of selling something.
Promotional emails can be sent to encourage the lead to take some action that does not necessarily lead to a direct sale. Segmentation is also extremely important for promotional emails. This way, the probability of achieving the objective is much greater.
A promotional email can be, for example, the sending of a free trial period, the launch of an ebook, an upgrade offer or some special condition for the launch of a new product. One important thing is that the number of promotional emails should be much smaller than the number of relational emails.
Transactional Emails: These are emails sent in response to an action performed by the recipient. These can be receipts, password recovery, requested ebooks, email confirmations, among others…
Advantages of Email Marketing
Thanks to the high accessibility of email, the message that a company wants to convey can reach a wide variety of audiences.
The messages you send arrive directly into the recipients' inbox, allowing you to be present in the daily life of each of them. Email is therefore involved in every stage of the customer relationship: lead nurturing, prospecting, conversion, but also in generating loyalty.