SEO: What is Web Positioning?

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SEO is one of the most important strategies to achieve good results in our digital marketing campaigns .

There are many doubts regarding the different techniques and concepts that must be managed to carry out a successful optimization that gives us visibility and presence in search engines, and results in organic traffic, leads and sales.

That's why we've prepared this article to chiropractor email address teach you everything you need to know about the art of search engine optimization.

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What is SEO or Organic Positioning?
Use SEO Techniques

SEO (Search Engine Optimization) is a strategy to optimize your website so that it is indexed by search engines. It is a set of techniques and uses of keywords and development of valuable content.

SEO gives visibility to a website. In other words, it makes search engines include it among the organic results that respond to user queries.

Gianluca Fiorelli , author of the I Love SEO blog and associate consultant at SEOmoz, says that SEO is not simply search engine optimization.

Fiorelli says, “We don’t optimize search engines; we actually optimize the search experience.”

“Users are the main focus of true SEO, and that’s something Google itself preaches to all website owners (not just SEOs).”

Another simpler concept, but one that hits the nail on the head, is that of Neil Patel, one of the biggest influencers in the digital marketing universe.

Patel says that “SEO is the process of optimizing your online content so that a search engine likes to show it as a good result for searches for a particular keyword.”

The most important variation of this optimization is organic SEO , also known as natural or unpaid SEO.

SEO is the optimization to improve the visibility of a website in the natural search results of search engines such as Google, Bing or Yahoo, without resorting to paid advertising.



Relevance in web positioning
When we talk about relevance, we refer to how appropriate the content of a website is for a specific query made by a user in a search engine.

To determine relevance, search engines analyze page content, site structure, meta tags, titles and descriptions, among many other factors.

In this sense, it is essential that the content of a website is well structured and of high quality so that it is considered relevant.

Keyword optimization, quality content creation, and proper site structuring are essential to improving relevance.

Authority and SEO
Authority refers to the trust and credibility a site has on the web.

A site with high authority is viewed by search engines as a trustworthy source and is therefore more likely to rank higher in search results.

Authority is built over time and is based on factors such as the quality and quantity of links pointing to a website, the age of the domain, and the quality of the content .

It is essential to work on link building strategies and generate content that other sites want to link to in order to increase the authority of a website.

Authority is one of the 3 fundamental pillars that define quality in SEO.

First, we have “Expertise,” which focuses on the depth and accuracy of knowledge displayed in the content.
Secondly, Authority refers to the recognition and validation that content or its author obtains from other specialists and sources within the same field.
Finally, Reliability assesses the integrity and security of the website as a whole.
For this evaluation, aspects such as the implementation of secure protocols such as HTTPS, clear privacy policies and transparency in the citation of sources and references are considered.